Better Late then Never
There is nothing like waking up to a eureka moment and realizing you have been going at it all wrong. I host a website I usually don't mention at WA, except for my cookie blog because a lot of content is provided by my clients. But it's still my ezine, blog, whatever you want to call it.
Part of it is a community events column and that is how I get to my point. Lots of people were obviously searching for this particular event because I suddenly had over 250 people hit my site at once. That's when it occurred to me, if I am all about "all things local" why am I not writing about the things that others don't touch, the little stories? My coach has challenged me to get in touch with my "inner Martha", Steward that is. Think I just figured out how to do it. And it's only taken 3 years.
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Good luck pushing forward :)