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INSIGHTS2 MIN READ

spinning content-Google Slap?

nomda ploom

Published on April 14, 2014

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Curation or plagiarism? I am trying to work out what is what, all comments and views welcome.

Do you ever feel that you are being led up an alley?

I keep abreast of my niche which is sous vide cooking, more on that another time...

Google alerts are great to keep up to date with the latest news. I set mine to the "highest quality".

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However, I came across this one "manually" AKA scanning the papers on-line in the morning.http://www.dailymail.co.uk/news/article-2604019/Kitchen-wars-Celebrity-chefs-turning-dinner-parties-cut-throat-battlegrounds-friends-spend-200-time-trying-cook-other.html

This is the article that first caught my eye in a UK tabloid/broadsheet hybrid, of questionable ethics IMO but swash-buckling journalism of which this is not an example.

I had to go through most of it, to discover the external link to the source it was essentially re-purposing content/ripping off/spinning from (choose your own variant.. Which is over here: http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/10764332/Inspired-by-TV-cooks-the-200-dinner-party-is-the-latest-battleground.html

Reading both of them led me to the same "feeling place" if you like, they both tasted vanilla, and I think they missed an angle in relation to sous vide cooking but that is my prejudice- I would have expected a less lazy rip-off attempt by putting some different "value-add" onto the original article, but maybe deadlines were tight...

The source for this story is limited research and an individual who is quoted in each article.

The quote was attributed, and the rest of it is simply spun to death: different sentence ordering, adjectives, verbs and so forth...and the quoted element will evidently escape a Google penalty- or maybe there are just different rules for the big kids?

I am not sure if my job just got easier or I am confounded by how ignorant the bots and Google Algorithm is...The line is so fine, I can't see the blighter.

Best wishes, Andy

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