3 Questions to Assess: Discover An Ultimate Joint Promotion

A top 200 (Again!) Rank Celebration:

Are you unsure what questions to assess for finding an Ultimate Joint Promotion Project?

Thank you for joining me, it's exciting to make up rank today with all your help. Giving and lending a helping hand is a great way to get some one-to-one input in similar areas of interest.

Today, I am teaching you a few tips to help grow your online network by offering a joint promotion. Try out these questions if you're unsure where to get started. Get your googlebing research hat on and come up with some similar questions of your own to ask each other. That can determine how to begin with assessing the perfect match for 2 brands holding hands.

Are our market segments overlapping in underlying values?

First, you will want to make a couple of lists for this pitch.

List your values or foundation focus, the things which are unique to your brand and have the other awesome company do the same. Identify a concept to go with that relates to both companies and a segment of the audience who would be interested based on their current relationship with your business.

I recommend looking in Wealthy Affiliate Friends, your phone, recent emails, professional online platforms (LinkedIn, Alignable, Any associations you belong to) Facebook, and Google. Create the offer as a Zoom meeting invitation or virtual learning partners prospect discovery session over the phone. The personal connection is engaging your audience by promoting a brand they already know, like and trust.

#Don't forget to use your jaaxy research to get targeted long tail end keywords

This can be similar niche markets with unique selling positions; creating an organized effort to help one another along.

For example, a network marketing opportunity may exist among memberships for plaintiff medical law firms who join to offer a 10%discount on their attorney training webinars in exchange for an exclusive referral gift card on law books students need for class who subscribe. In this example, both groups have clients interested in similar subjects.

The book store then promotes the great bargain and the law firm also advertises the deal for educational materials they already need to buy. {credit: Thank you to Roope sell things people already want Kiuttu}

How are our company goals aligned with one another?

Consider the goals of both businesses and take notes of how they compliment one another.

There are all sorts of other things you can brainstorm with the focus on presenting incentives for the groups to get discounts, this is just an idea to get your ideas flowing. Current customers see the promotion, and already know, like and trust the provider of the continued education.

Here are some more ideas of the top of my head:

• Joey's Online Toy Store gives a 10% discount for a bonus gift card on Kid Creation Children's book club members while the buyers for books get a free Toy at Joey's book store.
• Fanny's &Jewels; Fine Gold Auction gives a deal for the Thryft Nation Virtual Shoppers while those thrifty bargain hunters in the subscribe group can receive a free gold nugget.
• The discovery session nails down what you can offer for each other, and how to set up the promotion. According to webinars by Harrison Barnes on bcgsearch.com Legal Search, this gives a needed personal connection and is very likely to be an offer they cannot refuse.
  

What steps can we take to have the most successful outcome from the combined virtual event?

1) Focus on how the 2 companies have similarities which could help their clients together.

2) Plan the prelaunch about 3 weeks for smaller companies, and at least 6 weeks for larger companies. (Marketly.com)

3) Make a promotional email, scheduling copy materials 3-5 emails up to the date of your official launch- we will be hosting a virtual event: count down for members of the release they will be expecting to see.

4) After the Pre`launch, and content curation, get ready for sharing!

Both companies submit the promotional material on social media networks, it can be a training, a webcast or live stream event...the point is to get ready to share the heck out of it. This way both affiliates have the best opportunity to success on the virtual event. Don't use a boatload of hash tags or it just gets annoying and is unnecessary.

Wrap-up

On my work in progress example, I look in professional memberships, groups, and specialties like legal nurse consulting groups, skilled nursing acquaintances, mental health assisted living facilities, home health organizations, Hospice Specialties, The Joint Commission, Idaho State Bar, LinkedIn, Alignable, Twitter, Facebook, North Idaho College Nursing Club and Delta Kappa Chapter, Wenatchee Valley College Nursing Club and Alpha Kappa Eta Chapter of their Phi Theta Kappa Groups, In the NACLNC listings, the American Nursing Associations, American Association of Legal Nurse Consultants, American Cannabis Nursing Association, nursing and legal registries...you get the concept...

I am delving in there for products or people who like my Nurse Becca Consulting brand of Specialty Medical-Legal Research and may want their product or service on my sites in return for an incentive offer.

"My warm calling script reads, Hi it's your Nurse Becca and I want to talk with you about a project to help us both increase income with a quick presentation and mutual discount. We belong to the same group- and I noticed you have (insert something shiny) on your website.

Could we schedule a get together on Monday at 1000 or Wednesday at 1400?

The follow-up for your promoting partner and the new-found happy customers is written in planning and discovery, then completed after analyzing the results. You want to keep tabs on which parts are working well and specific things to improve, for example the audio or screen casting software glitching could be a big deal. What you learn can be another area to teach and pay it forward for others in this community!

I appreciate your comments and suggestions related to your niche market. Enough to shake your hand, partners. You never know the imagination you can spark among others with sharing your discoveries, and I really want to hear about your joint adventures.

With Kind Regards,

Nurse Becca

-R. Nixon, RN, CLNC

PS: Please tell me what you think about my ideas, I've been working on this all day with one poetry break.