Google EEAT - Are You Being Seen in the Right Places

byNewydd105

678 followers

4 months ago

EEAT is one of the key components that AI Search, Google and other search platforms use to decide if your content is worth ranking. Google often updates algorithms for search criteria and the latest one was June/July 2025.

A key change in the Google update was monitoring whole websites not just individual pages.

EEAT - Experience, Expertise, Authority and Trustworthy are an essential part of building the trust with search engines.

Today I want to look at some of the trends that will affect us as onine marketers. Specifically the data starting to come through from SISTRIX Visibility Index and why it's important to note the trends to build EEAT.

What is SISTRIX?

SISTRIX is a leading SEO tool that tracks how visible websites are in Google’s search results. It's best known for its Visibility Index, a score that reflects how often a domain appears in Google’s top 10 results for a large set of keywords.

SISTRIX continuously monitors millions of keywords across multiple countries and devices. It tracks:

• Search engine rankings (how websites rank in Google)
• SEO visibility (a domain’s overall presence in search)
• Winners and losers from Google algorithm updates
• Backlinks and site structure
• Social signals and content performance
• Keyword opportunities and competitor comparisons

Why Is It Important?

SISTRIX is widely used by SEO professionals to:

• Identify sites that gain or lose traffic during Google Core Updates
• Compare domains and understand search visibility trends
• Spot SEO issues or content that is outperforming competitors

It's especially helpful when analyzing how Google changes affect entire industries, niches, or platform types

Results from Latest Google Updates

SISTRIX is more than just a ranking tool - it’s a trendspotting engine. It reveals which types of websites and Social Media Platforms Google is rewarding, so you can adjust your content, platforms, or affiliate strategy accordingly.

Here is some selected data from the latest Google update.

• YouTube up 307 points
• Instagram up 75 points
• Quora up 25 points
• Reddit up 16 points
• Shopify up 13 points
• TikTok up 11 points
• Medium up 10 points

When things go up there are always things that go down.

• Amazon down 75 points
• LinkedIn down 50 points
• Facebook down 23 points

What does this mean for us as online marketers?

We need to remain flexible with our strategies and ensure we are seen in the key places that Google monitors if we want to grow EEAT so our websites naturally come to the top of the rankings.

A presence on these sites with links to websites and content will help improve EEAT as these are the sites Google is currently favouring.