Does Google Cheat?

Last Update: August 03, 2017

Hello Everybody. I would like to ask if somebody has an experience checking rankings incognito in different engines. The story is:

DuckDuckGo search engine:

My website's WordPress page:

Google's incognito window with the different results:

I thought that the description must be the same for all engines, especially when keywords go in the first or second sentence. As you see, in Google the description is different from original in WordPress, when I wrote this blog.

My questions are:

Did I something wrong?

It supposed to be in this way?

If Google can change the description, we can not use keywords in a proper way for ranking.

Thanks for reading and answers. All the best:)



Join the Discussion
Write something…
Recent messages
GiuliaB Premium
The other question is. If Google changes wording to increase your chances of climbing in ranking, that's fine. But if the changes they make are not to your own advantage, then that would be really naughty and worth challenging.

Giulia
Reply
BobBarr Premium
There's nothing to challenge -- Google can chosse to use your meta description or it can just as easily choose not to. The decision is entirely at the discretion of Google and its algorithms.
Reply
RichardU Premium
Good question
Reply
JeanBrickley Premium
Google is king. They do what they want to I guess. We are just the peons doing the work on our sites. Lol.
Reply
NemiraB Premium
Hmm, maybe I am too stubborn to accept this fact. Anyway, for some members, Google works in an efficient way, let's do not lose patience. All the best:)
Reply
mickeyb123 Premium
Who knows what evil lurks in the mind of Google? Only those who don't take them too seriously.
Reply
NemiraB Premium
I know that it is a complicated deal with rankings from Google. However, I am happy that I got answers from wonderful members of WA. Cheers:)
Reply
jvranjes Premium
Hi Nemira, there is nothing unusual here. Google is only doing what they publicly say.

They show different snippets for different users simultaneously. So this is all normal. They change title, meta description, and sometimes even url (yes you are reading correctly, they put tags in url), I have blogged about it a few times and also wrote about it in a training..

See here
Reply
NemiraB Premium
Thank you very much Jovo. I can take it easy now. I guess that I skipped some of your blogs.All the best:)
P.S. I wonder if it means that when Google shows different snippets for different people that the same blog will be every time with different description depending who searches for information?
Reply
SondraM Premium
I too am curious as to what others say.

I stopped regularly checking my rankings a while back and decided to focus on writing quality content. When I was overly concerned about rankings, my production of good content suffered because I was distracted.
Reply
NemiraB Premium
I think that there is no reason to worry so much about rankings but when you write just for yourself, one day it becomes the boring activity. Cheers:)
Reply
SondraM Premium
I don't really write for myself. I figure out the most important keywords that the people I want to help are searching for.

I then focus on quality content that will help those people. I simply don't spend a lot of time worrying about where I am showing up in the rankings on any given day. Ultimately, Google is rewarding people that have great, useful content.

Potential customers commenting, emailing or texting is what I am most concerned about.
Reply
NemiraB Premium
Good for you:) When talking about writing for yourself I had in mind me. I have many articles but my customers on summer vacation now I guess:) All the best:)
Reply
RichardU Premium
same here
Reply
bazboy247 Premium
Hi, unfortunately you can not control what search engines use the the search results, you can only try and influence it

Search engine results are not an exact science

You did not do anything wrong

Barry
Reply
NemiraB Premium
Thank you, Barry, for the answer. Yes, I must look for methods how to influence them because they are not predictable in this case at all.
All the best, be wealthy and healthy:)
Reply
BobBarr Premium
Google treats your meta description as just a suggestion. It can, and sometimes does, ignore the text you've entered in that field and pulls some other text from the page contents. (It is using a portion of the text from the page that's being shown, isn't it?)

[added]
From google itself (emphasis mine):
"The description attribute within the <meta> tag is a good way to provide a concise, human-readable summary of each page’s content. Google will sometimes use the meta description of a page in search results snippets, if we think it gives users a more accurate description than would be possible purely from the on-page content. Accurate meta descriptions can help improve your clickthrough; here are some guidelines for properly using the meta description."

Source: https://support.google.com/webmasters/answer/35624
Reply
NemiraB Premium
Thanks, Bob. It seems as the play between cat and mouse because first sentences are rich with keywords and it would help for visitors to see what it is about. I first time saw the situation as this. Thanks a lot, all the best:)
P.S. I wonder how to know when will be this "sometimes" and how often?
Reply
BobBarr Premium
I don't know that there's any way to tell. I don't know that google typically pulls content from the opening paragraph or from farther down the page. Was content from your post's opening paragraph used?

It appears that the other search engines are more consistent in their use of the meta description text.
Reply
NemiraB Premium
Yes, it was from the first paragraph, the third sentence. They skipped words which describe supplement and left just plain talking about life:)
Reply
MKearns Premium
Not yet!
Reply
NemiraB Premium
Okay, I will wait maybe somebody will show up:)
Reply
MKearns Premium
Makes you wonder about their methods for sure!
Reply
NemiraB Premium
Did you experience something like this?
Reply
Top