Does Google Cheat?

Last Update: August 03, 2017

Hello Everybody. I would like to ask if somebody has an experience checking rankings incognito in different engines. The story is:

DuckDuckGo search engine:

My website's WordPress page:

Google's incognito window with the different results:

I thought that the description must be the same for all engines, especially when keywords go in the first or second sentence. As you see, in Google the description is different from original in WordPress, when I wrote this blog.

My questions are:

Did I something wrong?

It supposed to be in this way?

If Google can change the description, we can not use keywords in a proper way for ranking.

Thanks for reading and answers. All the best:)



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SondraM Premium
I too am curious as to what others say.

I stopped regularly checking my rankings a while back and decided to focus on writing quality content. When I was overly concerned about rankings, my production of good content suffered because I was distracted.
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NemiraB Premium
I think that there is no reason to worry so much about rankings but when you write just for yourself, one day it becomes the boring activity. Cheers:)
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SondraM Premium
I don't really write for myself. I figure out the most important keywords that the people I want to help are searching for.

I then focus on quality content that will help those people. I simply don't spend a lot of time worrying about where I am showing up in the rankings on any given day. Ultimately, Google is rewarding people that have great, useful content.

Potential customers commenting, emailing or texting is what I am most concerned about.
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NemiraB Premium
Good for you:) When talking about writing for yourself I had in mind me. I have many articles but my customers on summer vacation now I guess:) All the best:)
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RichardU Premium
same here
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bazboy247 Premium
Hi, unfortunately you can not control what search engines use the the search results, you can only try and influence it

Search engine results are not an exact science

You did not do anything wrong

Barry
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NemiraB Premium
Thank you, Barry, for the answer. Yes, I must look for methods how to influence them because they are not predictable in this case at all.
All the best, be wealthy and healthy:)
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BobBarr Premium
Google treats your meta description as just a suggestion. It can, and sometimes does, ignore the text you've entered in that field and pulls some other text from the page contents. (It is using a portion of the text from the page that's being shown, isn't it?)

[added]
From google itself (emphasis mine):
"The description attribute within the <meta> tag is a good way to provide a concise, human-readable summary of each page’s content. Google will sometimes use the meta description of a page in search results snippets, if we think it gives users a more accurate description than would be possible purely from the on-page content. Accurate meta descriptions can help improve your clickthrough; here are some guidelines for properly using the meta description."

Source: https://support.google.com/webmasters/answer/35624
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NemiraB Premium
Thanks, Bob. It seems as the play between cat and mouse because first sentences are rich with keywords and it would help for visitors to see what it is about. I first time saw the situation as this. Thanks a lot, all the best:)
P.S. I wonder how to know when will be this "sometimes" and how often?
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BobBarr Premium
I don't know that there's any way to tell. I don't know that google typically pulls content from the opening paragraph or from farther down the page. Was content from your post's opening paragraph used?

It appears that the other search engines are more consistent in their use of the meta description text.
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NemiraB Premium
Yes, it was from the first paragraph, the third sentence. They skipped words which describe supplement and left just plain talking about life:)
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MKearns Premium
Not yet!
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NemiraB Premium
Okay, I will wait maybe somebody will show up:)
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MKearns Premium
Makes you wonder about their methods for sure!
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NemiraB Premium
Did you experience something like this?
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