Creating effective CALLS to ACTION (CTA). 4 Tips to Skyrocket Your CONVERSIONS!
In my recent blog on Making Your Site more Beautiful, I gave a number of tips to WA members to improve their sites and blogs. A number of WA members approached me with their requests to review their sites and give them honest ✍️ feedback.
One thing that struck me was the lack of effective Calls to Action (CTA). Without CTAs, many WA members struggle to get any conversions even when their site content is great and the traffic numbes are good. In a number of cases, I suggested to introduce CTAs, as a result of which WA members shared with me improved performance of their sites.
If you want to learn my conversion lessons, and quickly start creating effective CTAs, continue reading this post!
1. No Risk
A good CTA should be risk free. A visitor should feel that they are protected and are not falling for some sort of expensive trap, by clicking on your CTA button or link. People are reluctant to click if they have any reason to suspect that they might end up paying or committing for something long term.
When designing your CTAs, you should use words such as No Risk, No Payment required, 30 Day Money Back Guarantee, and similar assurances, as applicable to your specific situation. You will see that once your visitors have assurances of peace of mind they will be much more willing to convert.
2. Explain Benefits
A good CTA will explain the benefits of fhe offer. The benefits should be compelling, relevant and easy to understand. For example, a job search blog might offer to create resume, or offer a free resume /CV template. A product review site might offer a free review of the latest product as a download. In exchange, an email address might be requested. However, all in all, it is important to give compelling reasons for your visitors to follow through with your CTA.
When creating CTAs, remember that they should be relevant for your visitors. There is no point to offer free sailing ⛵️ classes to someone who is looking for cat 🐈 food supplies. It's just an example, but I hope you are getting the point.
3. Create a Sense of Urgency
Any action that is not imminent can be postponed indefinitely. You should instill a certain sense of urgency and the need to act. For example, you might want to emphasize that this offer is valid for the next 7 days, or that the offer is limited to the first 30 downloads. The offer has to be limited either in terms of time, or in terms of quantity.
It is clear that some offers are indefinite and are unlimited in quantity. However, you can consider making limited special offers, e.g. free limited downloads, that would incentivize your visitors to take instant action.
4. Make it Visible
In many cases, the major problem with many CTAs is that they are not visible. Even if you have a great offer that is highly relevant for your visitors, without seeing 👀 your offer, nobody can take appropriate action. Make sure that you place your CTAs prominently in a suitable place of your website.
Once people see the great, risk-free relevant offers that you have to offer them, your visitors will convert into paying customers in no time!
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I hope you found my post useful. Are you using CTAs already? Any lessons and tips to add? I would love to hear your views and comments!
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Nellya
Recent Comments
66
Years ago when I first started blogging I had created lots of great content, but I was missing two essential items. This was pointed out to me and I I have remembered it ever since... I needed images that related to my content, and I needed CTAs!
Hi Greg,
Thank you for sharing your direct and relevant experience on this topic. Many bloggers tend to neglect CTAs and then wonder why they don't get any conversions. I am glad to hear that you figured this out already 😊
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Nellya
This is something I need to work on. I have been thinking of adding buttons for my affiliate offers. Jay, our Live Events trainer, uses buttons a lot and there must be a reason for it! Thanks for these great tips, Nellya.
Paula
Thanks, Paula, for sharing your thoughts on CTAs.
Indeed, many effective trainers, including Jay, use CTAs. Make sure that your buttons meet some of my suggestions. They should invite your visitors to take action!
I wish you success!
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Nellya
See more comments
Thank you for the summary. The post is very informative. I am attempting to get members to sign up for a Club at no cost, so in theory, there is no risk. But some may still struggle with giving me their information as that in itself is a form of payment.
I will specify that we do not share their information with anyone to attempt to assuage their fears about becoming a Club member.
That would be my only comment about what I would add, though this would most likely have to be shared on the landing page as sharing it on the CTA would complicate the message....though I suppose it could be added as a line item under the CTA.
Alex
Hi Alex,
You are making a number of great points. My advice would be to do it in two steps:
1. Invitation to join (no payment required).
2. Payment registration (only for those who join).
You might want to time the payment registration, e.g. 1 week before the payment is due, or on the date of the payment itself. I would try to keep CTA very clean and safe.
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Nellya