But Content Takes A Long Time To Write!
Last Update: May 2, 2016
Just going through my PMs from the weekend, and I got more than a few about "how to write content faster". I have a few quick thoughts I want to share on this!
1. Spinners, Curators, Auto-Content
Stay far away from any type of content software! Auto-creating content, even if you rewrite it, is a bad idea. I've personally used these softwares before, and seen articles rank, then disappear after an update. It's not worth your time and money.
What's worse, is that taking other people's content, even if you rewrite it, is stealing and copyright infringement. Could I just rewrite Huckleberry Finn or The Heart of Darkness and call it an original work? Nope.
No matter what the advertising says, any type of automatic content is a bad idea in my opinion.
2. But It Takes A Long Time To Research!
Good! That means you're doing your job.
Your job as an online marketer is NOT to make money. It's to help people. If it takes a long time to research the topic, you are essentially saving someone else the time and energy of all that research! You are 'translating' 20 websites into one article, and making the information easy to understand.
Consolidating information is a huge part of how I consider my websites to be HELPFUL online. If your business is not helping someone, it's not going to make money for long (if at all).
Even something as simple as comparing similar products is helping someone make an educated buying decision!
3. It's A Long-Term Investment
Yes, the time it takes to write an excellent can be a pain in the butt, especially in the beginning. Sometimes it can take a full day, or even a week to write a fantastic article. But a great article will PAY DIVIDENDS over time.
That means it will continue to GIVE you rewards in the future. It make help create sales, or just bring traffic to your site that you can then funnel to money pages.
And it will do that for many years in the future!
A "quickie" article will have zero value in the future, or even COST you time in the future! I have way too many articles on my websites that I wrote in 1 hour or less that I look back at now and think, "wow, that looks horrible. I should fix that." If you have to go back and fix your previous mistakes, it's taking time away from your business!
So think of the time you're spending on research and blog post creation now, as an INVESTMENT in the future of your business!
In the beginning, you still haven't got much momentum. It can feel like your website is moving at a snail's pace. That's completely normal. But as you gain knowledge and expertise in your niche, you will start to move faster. It won't happen over night, but it will happen.
Those painfully slow first articles will start to speed up as you get more familiar with your topic. You'll have more to say, more opinions to write, and your articles will get longer too! You'll have previous topic to link back to, and more ideas will start to flow.
Don't be discouraged by slow progress in the beginning because the more time you dedicate to quality in the beginning, the more quality your momentum will have in the future. Quality will be natural. If you focus on speed in the beginning, you'll gain speed in the future for sure, but the quality might not be there!
Making website quickly doesn't mean you'll get sales from it!
Hope this helps, and I hope everyone has a productive week!
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