How to Rank a Website in Google?

Last Update: February 25, 2016

What is Schema Mark Up and how does it help Rank a Website in Google?

Schema Mark Up is a method to label information on your website in a way that search engines can understand.

Remember, SEO is not really about rankings—it’s about generating website traffic from search engines. Using schema mark up will improve the way your website is displayed in search results.

When used properly, the search results will display as a “rich snippet” which provides a variety of additional information like product or service price, ratings, reviews and other details. This type of display improves click-through rate, leading to more search traffic.

Although integrating schema mark up into your website maybe complicated, you only need to set it up once. And it’s definitely worth the effort.

SEO INFORMATION FROM GOOGLE WEBMASTER GUIDELINES

Google recommends the following to get better rankings in their search engine:

  • Make pages primarily for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, a practice commonly referred to as “cloaking.”
  • Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your <title> elements and ALT attributes are descriptive and accurate.
  • Use keywords to create descriptive, human-friendly URLs. Provide one version of a URL to reach a document, using 301 redirects or the rel=”canonical” attribute to address duplicate content.
Use short forms and acronyms. Many times people search for a product using colloquial terms or a nickname. These are especially common with products. For example:
  • “OJ” instead of “orange juice”
  • “cock sauce” instead of “Sriracha”
  • “AC” instead of “air conditioner”
  • “jockey box” instead of “portable draft unit”
Join the Discussion
Write something…
Recent messages
Maxiam59 Premium
Yes I agree and that is the only way I know how to write all the best Max
Reply
BarbJaeb Premium
Ok, now you need a follow up post to explain this post. Ha ha
What the heck is a schema mark up? Any way you can explain that in simple terms...talk to me like I'm a 10 yr old because I'm just about as clueless. ;)
Reply
NasratStar Premium
Hi BarbJaeb,
I wouldn't know how to explain to you like a 10 year old, plus I think being in the top 200 I should be learning from you :)

Anyways when I was doing research on google rankings I came across schema and I noticed there was no training or lessons or tutorials or Q&A on this subject in WA.
I thought if I shared, I will start a discussion on schema (like what you and I have accomplished) and "maybe" get some feed back from our esteem ambassadors :)

In brief what I do understand is:
" Your web pages have an underlying meaning that people understand when they read the web pages. But search engines have a limited understanding of what is being discussed on those pages. By adding additional tags to the HTML of your web pages—tags that say, "Hey search engine, this information describes this specific movie, or place, or person, or video"—you can help search engines and other applications better understand your content and display it in a useful, relevant way. Microdata is a set of tags, introduced with HTML5, that allows you to do this." - This are Schema mark up - source https://schema.org/docs/gs.html

Hope this helps :)
Reply
BarbJaeb Premium
:) thank you, that helped lots!!!! Carry on, good sir.
Reply
BarbJaeb Premium
And my WA ranking in no way reflects my website building capabilities . Lol
Reply
AimanB Premium
Got it! Thanks for the info!
Reply
Top