The Importance Of Investing Time Into Keyword Research

Last Update: November 11, 2015

Hello WA Members,

I felt compelled to share with you just how powerful spending an extra ten minutes on your keyword research before writing an article can be for you website.

Now before I go into this, I know that the general consensus lately seems to be that keywords are beginning to play a less important role in the success of our online businesses.

With that being said, for the time being they still play an extremely important role, and no matter what anybody tells you, keywords are something that will likely never go away and you will always have to properly utilize them if you want to be effective.

Now to the main purpose of this blog.....

What are your natural tendencies when you go about your keyword research?

If you are like most of us, myself included, you probably spend a decent amount of time typing different phrases into the keyword tool, until eventually you land on one that is pretty decent and you decide to go with it because you are ready to get started.

The thing is, you NEVER know when that next keyword variation you type in is going to be the insanely good one that you only come across every once in awhile.

Just today I was researching some keywords for a new article I am going to write, and for the first ten minutes I was coming across the usual statistics.....

75 Monthly Searches/ 50 Competition
127 Monthly Searches/ 80 Competition
96 Monthly Searches/ 35 Competition

You get the picture, all pretty good keywords that you could write a great article around and likely get ranked highly, but nothing spectacular.

I could have settled for one of these, but instead I decided to get creative and do a little more digging.

Within a couple minutes I had landed on keyword that really got me excited...

8000 Monthly Searches/ 5 Competition!

If I were to get ranked in the number one position for this article, there is the potential for me to attract the same amount of visitors with this one single article that I could get with over 50 articles that have average results!

Now do you think that this is some article that I am going to rush into and try to get indexed as quickly as I can?

Not a chance, this is one of those golden opportunities that I am going to take my time on, stretch it out over a week or so and really make sure that it is the best that it can possibly be.

Perhaps it will get ranked highly and perhaps it won't, but if I am able to get it ranked on page one, those ten extra minutes I invested into searching for this keyword will have been 10 minutes well spent!




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Keith10 Premium
Hi Matt, excellent article - thanks for sharing. One thing, you mention that key words are becoming les important for on line success. I am interested in knowing what has taken the place of the key word.
Thanks, and wishing you health wealth and happiness.
Keith.
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LetUsPost Premium
Yes sir ... Thanks for the insight
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fyre Premium
Excellent insight as always Matthew. I love it when you lay facts down in plain language.

Thank you or being a kick ass mentor!
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luck3 Premium
simple article. but I like how you broke down and explained that high first number, low second number is exactly what I'm looking for. thanks :)
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mykc724 Premium
Glad I could help you out!
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gooddogpoky2 Premium
Very interesting mykc724. So always be checking for that extra good keyword group. Got it. DAN
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Good advice for any profession. Carpenters say "Measure twice, cut once." It means the same thing: take your time and be thorough.

Thanks for the advice!
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GreatTimes52 Premium
Dang it man....you struck gold here!
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GreatTimes52 Premium
Dang it man....you struck gold here!
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mykc724 Premium
No kidding!
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ibmountain Premium
This is great advice and something I need to remember!
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mykc724 Premium
Haha good deal thanks for reading!
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PjGermain Premium
Excellent advice! I couldn't agree more!
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mykc724 Premium
Hey thanks PJ!
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