The Importance Of Investing Time Into Keyword Research

Last Update: November 11, 2015

Hello WA Members,

I felt compelled to share with you just how powerful spending an extra ten minutes on your keyword research before writing an article can be for you website.

Now before I go into this, I know that the general consensus lately seems to be that keywords are beginning to play a less important role in the success of our online businesses.

With that being said, for the time being they still play an extremely important role, and no matter what anybody tells you, keywords are something that will likely never go away and you will always have to properly utilize them if you want to be effective.

Now to the main purpose of this blog.....

What are your natural tendencies when you go about your keyword research?

If you are like most of us, myself included, you probably spend a decent amount of time typing different phrases into the keyword tool, until eventually you land on one that is pretty decent and you decide to go with it because you are ready to get started.

The thing is, you NEVER know when that next keyword variation you type in is going to be the insanely good one that you only come across every once in awhile.

Just today I was researching some keywords for a new article I am going to write, and for the first ten minutes I was coming across the usual statistics.....

75 Monthly Searches/ 50 Competition
127 Monthly Searches/ 80 Competition
96 Monthly Searches/ 35 Competition

You get the picture, all pretty good keywords that you could write a great article around and likely get ranked highly, but nothing spectacular.

I could have settled for one of these, but instead I decided to get creative and do a little more digging.

Within a couple minutes I had landed on keyword that really got me excited...

8000 Monthly Searches/ 5 Competition!

If I were to get ranked in the number one position for this article, there is the potential for me to attract the same amount of visitors with this one single article that I could get with over 50 articles that have average results!

Now do you think that this is some article that I am going to rush into and try to get indexed as quickly as I can?

Not a chance, this is one of those golden opportunities that I am going to take my time on, stretch it out over a week or so and really make sure that it is the best that it can possibly be.

Perhaps it will get ranked highly and perhaps it won't, but if I am able to get it ranked on page one, those ten extra minutes I invested into searching for this keyword will have been 10 minutes well spent!

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Recent messages
Good advice for any profession. Carpenters say "Measure twice, cut once." It means the same thing: take your time and be thorough.

Thanks for the advice!
GreatTimes52 Premium
Dang it struck gold here!
GreatTimes52 Premium
Dang it struck gold here!
mykc724 Premium
No kidding!
ibmountain Premium
This is great advice and something I need to remember!
mykc724 Premium
Haha good deal thanks for reading!
PjGermain Premium
Excellent advice! I couldn't agree more!
mykc724 Premium
Hey thanks PJ!