INSIGHTS•1 MIN READ
This Concept Can Help Your Campaigns
muskyblood
Published on December 19, 2012
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
I was reading through a very interesting book today, and came across something that I think applies to internet marketing in a big way. In the book, they quote Perry Marshall, and it goes like this:
"Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise about making holes - Not information about drills!"
It goes on to say the first goal is not to sell the drill, it is to provide an inexpensive set of instructions on how to make a hole. This will lead to them buying your drill through the process of education.
What does this mean? I think it means don't initially try to sell your product. Try to sell the answer to a problem. We all get wrapped up in "selling" our product, when we should be trying to solve peoples problems through education.
What do you think?
Josh
"Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise about making holes - Not information about drills!"
It goes on to say the first goal is not to sell the drill, it is to provide an inexpensive set of instructions on how to make a hole. This will lead to them buying your drill through the process of education.
What does this mean? I think it means don't initially try to sell your product. Try to sell the answer to a problem. We all get wrapped up in "selling" our product, when we should be trying to solve peoples problems through education.
What do you think?
Josh
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