Don't Forget The Human Experience

bymrtbone

77 followers

1 week ago

AI Scrapes the Surface While Humans Need Depth

Artificial Intelligence is often marketed as a profound "thought partner." However, a closer look at its architecture reveals a fundamental paradox. While AI can process billions of data points in seconds, it frequently fails to perform the "deep digging" that characterizes true human expertise.

AI intentionally scrapes the most prominent surfaces of the web. This "surface-level" processing poses a significant risk to content creators who rely on AI for authority, as the gap between what is *widely documented* and what is *currently true* continues to widen.

The Mechanism of the "Surface Scrape"

AI models do not "know" things in the way humans do. They predict the most likely next word based on a massive training set.

Because the internet is cluttered with legacy content, SEO-driven repetitions, and old blog posts that are never deleted, the "surface" of the web is often paved with outdated facts. According to Gemini AI, when an AI scrapes for information, it often prioritizes the volume and frequency of data over its recency or verified status.

This leads to a phenomenon where the AI confidently presents information that was once true but has since died. This occurs simply because there are more old mentions of it than new corrections.

The ClickBank Case Study: A Ghost in the Machine

A perfect illustration of this surface-level failure is the transition from ClickBank University to Spark By ClickBank. For years, ClickBank University was the flagship training program for the platform. Eventually, it was retired and replaced by a more modern, comprehensive ecosystem called "Spark."

If you ask an AI for recommendations on ClickBank training, it may still provide detailed modules, pricing, and "pros and cons" for ClickBank University as if it were an active product.

Why does this happen?

Because the web is still saturated with thousands of affiliate reviews, YouTube descriptions, and forum posts from 2015–2019 praising or critiquing "ClickBank University."

Here's the The Reality of My Recent Personal Experience

A user following that AI-generated advice would find themselves searching for a product that no longer exists, leading to frustration and a broken user journey.

If a creator or business uses AI to generate content intended to be authoritative, these surface-level inaccuracies act like a "tell" in a poker game. They signal to the audience that the creator hasn't actually done the work, which then becomes, The Erosion of Authority.

Trust Decay

There can also be Seo penalties applied for bad user experience and a lack of trustworthiness. Content that repeats hallucinated facts or outdated AI fact is flagged as low quality which in turn will harm your visibility if you use it.

By publishing surface-level AI scrapes (or scraps), creators contribute to the noise, making it even harder for future AI models to find the truth, as they begin to scrape the inaccurate AI-generated content of others.

The Need for Human Oversight

While AI is a powerful tool for structure and brainstorming, it is a poor substitute for the investigative "dig" of a human researcher. True authority comes from the ability to distinguish between what the internet *says* and what the world is.

To maintain credibility we must move beyond the surface scrape and ensure that our "facts" are facts. The best way to do this is set AI the task of checking facts. Better still wed can do it ourselves.

AI uses volume as a proxy for truth. As content creators we must use recency as our proxy to validate whats current. To do that, we need to;

⦁ Check things like broken links or dates to see how fresh things are. Check the product name matches what the AI wrote? Search "Product Name + Update": Use a search engine with a date filter (Last 12 Months) to see if there was a rebranding or discontinuation.

⦁ Verify the Version - Is it New or Old? If you find a replacement (like Spark), ensure the AI didn't just swap out the the name but then kept the old features/modules described.

⦁ Source & Cite Integrity

⦁ Trace the Quote - If the AI provides a quote from anyone, verify it exists on a primary news site or the professional's social profile.

⦁ Audit the Link Authority - Is the AI citing a primary source (the creator or an old affiliate blog that hasn't been updated since 2018)?

⦁ Cross-Reference - Ensure at least two independent, current sources confirm any bold claim.

Toaday's E-E-A-T

Today, Google uses it's E-E-A-T core framework for assessing content quality, (E-E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness.

Google and readers now look for this "Experience" which AI cannot scrape:

Things we can do to gain trustworthiness

⦁ Put a Human-in-the-Loop: (Example: State that this content was human-reviewed for 2026 accuracy).

⦁ Include a Personal Take: Add one sentence that only a human would know (Example: "I logged into "...this site" yesterday and noticed the new traffic dashboard is much faster than the old setup").

⦁ Add a Date: Adding a timestamp at the top of your content to signal to both users and search engines that this information is live.

What to Do If You Catch An Error

When you catch an AI error, like I did, suggesting ClickBank University still existed, don't just delete it. Address it. Write something like, "Many outdated guides still point to ClickBank University, but as of 2026, that has been fully replaced by Spark." This instantly proves to your reader that you have done the deep dig they were looking for.

These are tips and tricks that buys your content credibility