Visual Strategy 101 for Bloggers and Social Media Creators

byMrDon1

1.2K followers

5 months ago

If you read the Featured Image, how would you feel with three readers? Now imagine the reach you would get if one of those three readers were a national news director! Always give it your best effort, even when you think no one is reading!

Pinterest, Tailwinds, Bulk Create & Thinking I Won!

I have taken a major step in running a "Pin Mill". With each post I create, I bulk-create 21 Pins in Canva. Chatty gives me the list of Header, Subheader, Body, and CTA. I designed a beautifully decorated background and went to work. I even we so far as to simply "reformat" the pins in Canva and create the same 21 pins for Instagram. While I was at it, I shot a few over to X. I am on my third set from my third blog. You may have seen my "Pins" as I am using them everywhere, I have enough of them, so spread the wealth!

Life is Good! Right?

Then I read this... Note what is not "considered" fresh...

This has given me pause. How many in this audience are breaking this rule? Have you noticed any consequences?

My June project ramped up Pinterest, IG, and X postings. I built the prompts, the background, and was off to the races. 60 Pins scheduled on Pinterest, another 40 on IG, and I have just finished my X prompt, with a goal of another 60+ being posted there. I planned to max out Tailwind every month. 400 scheduled, 100 per week..

If Pinterest is a pain in the posterior, I had better look at the others.

Hey Chatty, it appears as though Pinterest is cracking down on "bulk-creation" of pins. Can you give me a rundown on the other platforms that I frequent?

🧠 Platform-by-Platform Breakdown

1. Pinterest

• ❗ Fresh content required.
• “Fresh” means new images Pinterest hasn’t seen before
• It does not mean:
• • Same image + new text
  • Same image + new title
  • Slight tweaks like repositioned logos or filters
• Bulk-creating 31 pins with the same layout, colors, and structure
• • He had to throw that one in there
    
    Pinterest sees it as duplicate spam, even if the words are different

2. Instagram

• 💬 Visual identity is encouraged
• Carousels that match brand style? ✔️
• Consistent color palette? ✔️
• Repetition = brand recognition here
• You can recycle visual layouts and just swap text

3. X (formerly Twitter)

• 🧠 Text-first platform
• Images optional — minimalism wins
• Same quote style over and over? ✔️

4. YouTube / Blog / Newsletter

• ✅ Consistency in design builds credibility
• No algorithm punishing you for keeping it clean or repetitive

🎯 Why Pinterest Is Different

Pinterest is a search engine, not a social network.
It thrives on:

• New visuals
• Seasonal content
• Discovery-based design

Pinterest isn’t prioritizing who you are — it’s scanning what’s visually unique today.
Roughly translated to

“They called him out of touch…” in 10 designs with the same layout = 📉 suppressed reach

💸 Is Tailwind Still Worth It?

I joined Tailwind with one singular purpose in mind. Revving up the production at the local "Pin Mill". I just heard the Pin Mill come to a screeching halt. What is the worst sound imaginable in a Pin Mill? - Chatty's Silence. That means that nothing is happening and all production has stopped.

Is Tailwind in My Future?

Tailwind is great if:

• You’re generating truly fresh pin designs
• You want to schedule out weeks of content
• You’re repurposing content across Pinterest, Instagram, Facebook

Tailwind does not:

• Automatically make your pins “fresh”
• Solve Pinterest’s visual duplication penalties
• Help if you’re bulk-uploading near-identical pin styles

If you’re repeating visuals, Tailwind becomes a fancy calendar — not a growth engine.

If I have to manually "freshen up every pin, is Tailwind worth it? I have until August 2nd to figure that one out.

Chatty Added...

🧩 What to Do Instead

If Pinterest is part of your strategy:

• 🔄 Vary pin layouts, not just text
• 🖼️ Shift backgrounds (even just rotating colors or image angles)
• ✏️ Use Canva’s bulk create with randomized backgrounds
• 🧱 Build “modular templates” with interchangeable parts (title bar, CTA, texture)

If Pinterest isn’t core, then focus more on:

• 💬 Instagram carousels
• 🧠 X threads
• 🎥 Blog → video → email → quote cascade

Sounds like Chatty doesn't want me to let go of our new friend.

So I am asking all of the Pinterest Prodigies (Pin Mill Managers)

Is this real? If it is, is it being enforced? How many of you are on this ambitious (for me) plan?