Google Insights

bymovieman303

434 followers

11 years ago

Google Insights

Hi WAers, if you are already selling on the Internet, or plan to,
Google has a free tool call Google Insights.

If you are using it, good. If not, you need to start. The tool
will give you many interesting insights into the keywords you
are interested in.

For instance, if you typed in (stun gun), you can see the top
states that are searching for (stun guns). You can even pick a
state and it will show you the cities in that state that people
are searching for (stun guns).

It also shows you the top keyword searches that contain the
keyword you searched for (stun gun). There may be some in
the list you haven't thought of that you can use in your pay
per click campaigns (Adwords) or to optimize a web page for.

(But don’t forget to come back to Jaxxy, to get the real story.)

It will also show you the rising searches; keyword searches
that are rising in use.

It will also show seasonality. If you type in (pool alarms), it
shows on a graph when people have searched for (pool alarms)
over the year. You can see the searches are greatest in April,
May, June and July, starting to taper off the end of July.

For those of you that sell seasonal goods, this can be VERY

Valuable. You would then know the best time and places to

do paid ads.

It also tells you that the three main states where the searches
are coming from are Florida, New York and California.

With this information, you know when and where to promote
or advertise for (pool alarms). You can also use local advertising

with Google Adwords to only get your ad clicked on by someone

searching for (pool alarms) in those three states.

You can also do the (opposite). Don't do local search advertising
in Adwords for the top search states. Just do local advertising
for the other states. There won't be nearly the competition.

(Just like we have learned here at WA, (Low hanging fruit) )

Sure the top states for searching for pool alarms are Florida,
New York and California. But, people have pools and children
in Alabama, Virginia and Ohio. Less competition, the better the
chance someone will buy from you.

If you are advertising on Adwords for ('stun gun'), wouldn't it

be nice to know that the top 10 states that search for ('stun gun')

are Nevada, Florida, Tennessee, Georgia, North Carolina, Indiana,

Missouri, Pennsylvania, Oregon and Texas?

NOTE

Interesting fact is, people search for the plural more often than the singular. Example (Stun Guns) more than (Stun Gun).


Hope this helps you,