If You Can Get The Why In - They'll Be Closer To Buying
It's the END of the buying cycle where our product and service reviews come in.
We understand the reader is close enough to be pressing the button and buying.
They just need to know WHY they should buy it from your website NOW.
I'm not talking about scarcity.
We tell them what may achieve,
Who they could become
How they will feel.
Even if you're selling a bed!
If you know your customer avatar it's a lot easier to tick all their boxes.