Are Big Companies moving away from Allowing Affiliate Marketing?
Hi Everyone.
I am in the UK and my niche is lighting and interiors. I am lucky enough to have a few companies that I can use in my affiliate marketing work.
Over the last 3 months I have had 2 large UK companies, well-known brands, cancel all affiliate marketing on their products.
I don't mean that they have canceled me alone, I mean that they have stopped affiliate marketing and have closed the entire program.
Does this mean large companies are going away from allowing affiliates to work on their behalf?
Has anyone else experienced such things happening?
Could this be something to do with the pandemic where on line sales have been high so they don't feel the need to use affiliates anymore?
Any thoughts would be appreciated.
Kind Regards Mike
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Hi Mike,
I believe the biggest trend the pandemic has caused is more customers are going online to secure their needed products.
If our website ranking is where it should be, we should be bringing more business to our affiliates.
This means more effort on our part to follow Kyle's teachings and act on them
Thanks for sharing.
Bill
On behalf of the largest affiliate network in the UK, I can tell you that large companies - and small or medium companies too - are definitely still including affiliate marketing in their promotion mix.
Just looking in the Awin.com interface for the UK, I found 480 different programs within the "Furniture & Soft Furnishings" and "Home & Garden" categories.
Merchants come and merchants go, but overall, the industry is not only healthy, but growing at astonishing rates.
Hi Jeannine.
I do use Awin and its a great platform (easy to use which is great for me). I have managed a couple of small sales through it.
Thank you for the reassurance,
Kind Regards
Mike
If they do, they'll slowly fade into the shadows & the newer more innovative companies that leverage affiliate marketing will take over.
Kinda like how Google has gotten "comfortable" with its position in the search industry but in a few years will likely be overtaken by DuckDuckGo, a company that has been silently creeping up in the shadows.
I have seen several moving in that direction, and they are among the biggest. Walmart has reduced commission to 1% from 4%, and for some products they stopped commissions completely. The story with Amazon-US is well known. There are more of them that are doing the same.
The reason - probably pandemic. Amazon already has too many customers and cannot handle the orders, or they do not have products because of pandemic. They do not need affiliates to bring them traffic.
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Maybe they're cutting back on the middleman/woman. Or it could be that people are shopping more and more online. Technologies are also enhancing the ways people do business. By using the least costly and effective ways, there's no need for affiliate marketers.
But keep in mind, those are big companies. Smaller companies may want to rely on affiliate marketers to get their brands in the spotlight. There are tons of them to look up online. I'm sure it doesn't hurt to ask them to promote their products and get a piece of the pie. All the best!
Thank you for your thoughts. Mike