Adding Schema To Your Website
Using Schema For Your Website!
Schema Plugins are specifically designed and developed to help you with the tedious task of adding schema markup to your WordPress site.
Here is what Schema can do!
Schema markup, or often simplified to just “schema” is a set of structured data that Google and the other search engines use to generate rich snippets on their search results page.
Rich snippets - are enhanced search results displayed by search engines on their results page. In other words, it is what you see as the result of your particular search on Google or Bing!
A rich snippet has the standard information along with:
- The Job title
- The location
- Company Name
- And other relevant information
In the early days of schema, adding these markups to your website was a tedious and laborious process that involved going into the actual codes of the website and adding individual tags on the <body> section.
I recommend that you select a free Schema plugin here at Wealthy Affiliate for your website. These plugins will help you add schema markup to your website without the need for hours upon hours of coding. They are simple to use. Just follow the steps after you have installed and activated your schema plugin. There are several different plugins to choose from.
Schema Helps Search Engines With Context
Simply put, when we look at a website, you see all of its contents neatly and perfectly laid out in a way that makes sense. For example, you can perfectly make out what’s a phone number and what’s a random set of numbers.
But when search engines like Google or Bing crawls your website, all they see is the back-end HTML code. They have to rely on algorithms and context on your site to figure out the difference between a phone number and a zip code. And sometimes they would get it wrong.
Having Schema Markup on your website helps a lot with that. Think of it like this, your website has content and schema gives context. Put simply, Schema helps the Search engines to read your content!
It’s like clearly labeling parts of your website and giving each invisible name tags. So that when Google comes crawling, they know the specific type of information that they can display on their Knowledge Panel.
Schema - Helps Increase CTRs and Rankings With Rich Snippets!
Having schema markup plugins on your site is a definite boost to your site’s SEO. CTR or Click-through rates being one of those metrics. Click-through Rates (CTR) is the ratio between the number of users who click on a specific link to the number of users who saw them.
Google closely monitors CTR on your website. If your website’s CTR consistently increases over a short period of time, that’s a good sign that people are coming in and visiting your website. This leads to higher search engine rankings and would in turn lead to more visitors and so on. Coupled with a few more metrics such as bounce rates, page speed and usability, Google can give a pretty solid ranking of your website on their SERPs.
Adding a Schema Plugin To Your Site
As previously mentioned, schema is no walk in the park to add. In the past, if you had a lot of pages and posts, you’d have to add and repeat the whole process for all of those pages/posts. And whenever a change came along, you’d have to re-do everything.
To avoid this, a great plus is the ability to add schema with automation. Meaning you can set global settings and preferences to all of your pages/posts, without the need to spend hours or days doing and re-doing it. That is the beauty of the free plugins.
So now you are seeing the importance and what Schema can do for your website. There are a number of free Schema plugins to choose from. Select a good one. Personally, I use Schema but you might want to try one of the others that has rich snippets with it. If you already have a Schema plugin installed on your website – great! If not, consider adding one today, it will help your site! They are easy to install, and you just follow the step by step procedures to get it up and running on your site. Download a Schema Plugin and give it a shot!
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Thanks, Mick, I don't know much about plugins but I am going to try it. I need all the help I can get. I don't know how to add social media to my website. I'm trying the best I can. well, maybe not my best lots of obstacles in 2020. New year thank you for this information, sure am going to try it.
For starters, get a social media plugin. Install and activate it.
Thank you for that information. First new thing I learned today.
Your welcome. Also, put up a group page in Facebook and connect it to your website. Bo Tipton did training on just how to do it.
Where do I get the training for that I did make a group page
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