Working On Multiple Websites Versus Focusing On Just One.

I have been developing websites now on Wealthy Affiliate for nearly 16 months and like many of you I have a number of projects at different stage of development. But over the last 3 weeks I have been faced with other outside projects and also a need to focus my work a bit more.

The PPC campaigns that I was working on were across numerous sites, and I decided that if I am to really master this and use it to my best advantage I needed to focus on just one site and really concentrate on working that.

So for the last week I have done just that, and I've learnt a lot. Both about my site and which pages convert to sales, but also which posts lead to more engagement and lower bounce rates.

I've also learnt more about the needs of my audience and I have been able to better track their route around my site - because now I have the numbers of people visiting to give me the data I really needed.

The other side effects of increased traffic are that I have increased my subscriber list, have got sales (maybe not enough yet to cover the PPC costs but getting there!) and I have gained a lot more understanding of targeting posts at particular stages in the buying cycle.

I'm keeping it small still at the moment, but hopefully the lessons learnt here I can take back to my other sites and in time expand their traffic in the same way. I had lost a bit of enthusiasm as the website seemed stuck for a while there, but I'm really glad I took the next stage of Bootcamp and have stuck with this because It does seem to be coming together now.

* Image "Business Arrow Graph, by cooldesign, freedigitalphotos.net