The 7 secrets to writing successful content

bymerryman88

720 followers

11 years ago

The 7 secrets to writing successful and engaging content .

1/ Subheads are very important they engage the visitors attention.

When a customer comes to a review or article of yours his Brain automatically scans the page the headers and sub headers must tell the story and persuade him that its worth reading.

2/ Short Paragraphs: there is nothing more off putting than a wall of text

Remember to write for the customer , what he wants, his solutions and desires are the most important content in your Blog/post, article or review.

He wants to know what you are going to do for him

How is buying your product or service going to affect him what are the advantages to him, will it resolve his problem , how is it going to improve his life. thats what he has come to your site for.

for example if this article was about how great a writer I was

He would probably leave , but if it is to show him how great a writer he could be, he would keep on reading. Because you are talking about the results he wants.

Use the magic words " so you can"

Everybody's going to tell you that when it comes to talking about your products, you need to make it all about features and benefits.

Don't listen to them.

If you want to actually sell, you need to explain how the benefit directly relates to the results your readers want to get. The "so you can" language pattern is perfect for this.

Here's an example.

Let's say you're selling a course on copywriting, and you're including a swipe file.
Now, the novice would say something like this:

"The CopyWriter 2000 comes with a swipe file of winning ads! (Feature).

These ads are some of the greatest ads ever written, and I've painstakingly gone through each ad and highlighted all the combinations of "power words" contained in each. This makes it easy for you to see exactly how power words and phrases are combined to make hard-hitting winners! (Benefit.)"

Now. That's FAIR ...but let's use the magic words. Let's re-write the last sentence.

We'll appeal to two of the prospect's desired results:

Better response and easier copywriting:

"This makes it easy for you spot the power words and sales phrases so you can quickly plant them in any of your promos for a quick test to boost response.<--RESULT DRIVEN BENEFIT

And this makes the whole process of writing your own ads just that much easier. Each ad in the swipe file contains a complete analysis of how it was used, and what made it work ...so you can easily and almost instantly sort through the archives and, find the ad that's closest to your specific marketing situation, and create high-converting ads of your own in a fraction of the time." <--RESULT DRIVEN BENEFIT

Address Skepticism Head on

Most people try to gloss over this.

That's a surefire way to decrease response and obliterate trust because it's like trying to ignore a giant elephant in the room.
You both know it's there and if you pretend it's invisible, you look like a moron.

The best approach is the "you might be wondering" language pattern.

It works like this:

First, you identify the main area of skepticism.

In this example, let's say you're selling a course on list-building ...and the prospect's main area of skepticism is that he thinks it will be too hard from a "tech" perspective.

Like this:

"You might be wondering how you're going to cope figure out complicated internet software."

Now it's time to answer that question using the classic "Feel, Felt, Found Pattern."

That looks like this:

"I know exactly how you feel.

In fact, I felt the same way when I started!

And up until recently, there really was a brutal learning curve.

In fact, it was worse than most people realize!

But a few months ago, I found a simple way to get my systems built that's 100% tech-free.

I was able to build everything in an afternoon, and it was so easy ...I didn't even have to read the directions!

In fact, there was no software to install, no "code" of any kind, and when I think about it ...it was actually fun!"

Tell them what to do next.

Everything you write or publish should have a desired end result that benefits you and the reader.

It could be to make a sale. It could be to get an opt-in.

Or maybe you just want them to leave a comment, "like" something on social media, or refer a friend.

Whatever it is, you need to explicitly tell them to do it, and why.

For example

There's A Sneaky "Hidden Reason"I Wrote This For You.

The primary reason was to show you how easy it can be to create content that's engaging and profitable.

If you follow these steps, you can crank out really solid articles, reports, facebook posts ...you name it ...all designed to genuinely help your reader while simultaneously creating goodwill, building your personal brand, and trust then making sales.

The call to action

Now follow with whatever call to action you require of them, by now you should have them in the palm of your hand .............