Testing a Faceless Strategy to Promote WA – My Pivot This Week

byMattiek

237 followers

5 months ago

Hey WA fam 👋

Quick intro – I’m a mom and real estate photographer diving deeper into digital marketing this year. I have had this platform for a while but I have not done much with it. So I am changing that quickly.

I recently started a faceless social media account to promote Wealthy Affiliate in a way that feels different. I thought:

“If everyone’s using stock videos and the same hooks, is there room to stand out by doing it differently?”

Here’s what I’ve learned so far:

✅ Stock videos can work to get started quickly, but they blend in fast
✅ I felt like I was camouflaging myself into digital noise instead of creating a brand
✅ My next pivot: testing ASMR voiceovers + dry humor layered on top to create thumb-stopping content

Why I’m sharing this

Because maybe someone here has:

1. Tried faceless strategies before
2. Has a different approach that worked
3. Wants to test something similar and learn together

My quick wins this week

✔ Posted daily for consistency
✔ Started batching content ideas to reduce overwhelm
✔ Refined my messaging from “digital marketing tips” to helping busy moms build passive income without burnout (more aligned with who I actually want to talk to)

My biggest struggle this week

Feeling like I’m screaming into the void with generic content. But pivoting feels exciting – better than staying stuck.

Question for you

Has anyone here found success using faceless content to promote WA or affiliate offers? If so, what worked best for you?

Thanks for letting me share my mini update. Excited to keep learning from everyone here.

– Mattie 🌿