What Percentage of Quality Content Do Affiliates Expect?

Last Update: January 31, 2017

I'm thinking about turning my front page website posts into pages, and then putting them throughout my website, where appropriate, so that I will have a higher percentage of site content. Is there any reason why I shouldn't do this?

The reason I'm asking this is because I've just applied for an affiliate relationship and one of the requirements for approval is, "The site must have a significant amount of content that is unique to your site." I've been turned down by two affiliates and I think it is because of this issue.

I have a guitar site and point folks to a lot of custom links to guitar-related Youtube videos, online lessons, jam tracks, guitar reviews, and a local guitar store. I'm thinking that if I turn my posts into pages and use them throughout my website, I will have a higher percentage of content which may help me receive approval by affiliates.

Is there any reason why I should not do this?





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drjec Premium
Is it possible that the site is not old enough to have a lot of unique content yet. I would think spreading out your unique content over the site would not really help.
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martycanaday Premium
The site has been up for more than 5 months. However, I changed the theme once, and have reorganized the site several times. That may be slowing up my progress.

If I copy my posts, I think changing the focus keyword, but keeping the main content about the same, would help from having duplicate URLs that Google sees, therefore, these posts turned into pages and put throughout the site may look like new content.

Another advantage of doing this is that my posts will be seen more often as visitors peruse my drop down menus, whereas, people do not see older posts on my blogroll front page, and do not visit archived lists very much.
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drjec Premium
Thanks. This is something for me to think about.
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PMbaluka Premium
If I would ask, are those links you are directing to in YouTube yours or other people's content? The reason why I am asking this is because according to Kyle, when you link too much other people's content to your website, it degrades yours. It's like telling Google that you don't trust your content.
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hirohurl Premium
That's a good point, PMbaluka.

In my case, if I want to refer to somebody else's YouTube video, I embed the video into my content and then talk about the content of the video. That way, I am using the video as an opportunity to create unique content.
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martycanaday Premium
I'm know I shouldn't do too much of this. I'm just wondering how much of this is acceptable, so an affiliate site won't disapprove my site.
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martycanaday Premium
That's a good idea and I try to do that, but the post gets buried in an archive list and folks don't see it. Linking to a page that does not contain my content, but is still helpful to others, remains visible to all guests if it is put in a Menu as an option. It's more visible that way.
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hirohurl Premium
Well, if you build each post around longtail keyword phrases the people who are searching for that specific information on Google etc will be likely to find it. Those are the people you should focus on attracting to your site.

Once they are there, you could use a "related posts" plugin which will post links to related articles in the footer of each post.
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martycanaday Premium
Hey, I like that idea! Do you recommend a particular related posts plugin? Thanks!
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hirohurl Premium
I use the free version of Related Posts for WordPress by Never5.

After installing the plugin, set the number of related posts you want to appear under each blog post, click a button, and you're done!
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martycanaday Premium
Thanks, David!
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hirohurl Premium
I use pages for things like my main products and services, my "about me" info and my "contact" form.

For example, one of my niches is b2b affiliiate marketing, so I organize all my affiliate programs, tools and traffic sources, as well as my monthly competitions and so on into pages. The pages are fairly static (the info does not change so often) and show the visitor what I am about.

On the other hand, I use blog posts more like magazine articles and aim to post weekly industry-related articles and also more personal "David's diary" style posts relating to my own engagement with my business and other more personal stuff to build my brand.

I don't think changing your blog front page from blog posts to static pages is the issue. Personally, I prefer my front page to show the first couple of paragraphs of my last 3 to 5 blog posts. That way, returning visitors immediately see that the site has been updated with fresh content.

From what you say, I think the issue is with the content you are putting out, not where you are putting it on your blog.

The best way to make sure your content is unique would be to talk about your own experience with guitars. Remember, you are your best asset when it comes to putting out unique content.

Hope that helps. Good luck!

DH
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martycanaday Premium
Yeah, I've been making custom links, that take my guests to resources such as Youtube videos, reviews, lessons, etc. (other people's sites) but I try to make sure that most of the the links that I send them to are affiliate links. For Example, I send them to Guitar Reviews on the UltimateGuitar.com site, which is one of my affiliate sites. This site gives reviews of almost all guitars that are made. I could never do that personally. So, they may be going to someone's else's site, but if they buy something, I get a percentage.
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