Up Close and Personal - Too Close? - Day 20
Published on October 20, 2017
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
30 Days To Crush Email Marketing!
Day 20
Up Close and Personal - Too Close?
G'day folks of Wealthy Affiliate and welcome to Day 20 of my 30 Day Email Marketing Challenge. Yes..it has been 20 days of writing a post once a day..and it feels so good getting this far!
Today is not so much a topic or lesson to learn... but more a way of life.
I have mentioned in my previous posts the importance of our readers getting to know us, getting to like us and getting to trust us because until they do..the probability is they won't buy from us.
The most effective way to grow this trust is to let them get a glimpse at who we are.
This is an aspect of marketing and engagement that some marketers find very hard to do...because it involves allowing our readers into our private lives.
Some of us may feel that it'ill mean we have to share every aspect of our personal life and what we do each day? But of course it doesn't!
How much we actually share is completely up to the individual and the last thing we ever want to do is distract a subscriber with too much “life detail”.
Instead, we need to share a little here and there when it makes sense to do so.
Ready to put this into action?
Start your free journey today — no credit card required.
Especially over the last 5 years or so...the strategy of storytelling has become the marketing "in thing" to do.
But of course story telling has been around since humans began...it is how we learn from one generation to the next.
It is good practice to share our content in the form of stories while injecting a bit of ourselves into them..sharing our own insights and life experiences.
I suggest that we shouldn't be afraid to get personal, as long as we are careful with what we are sharing and that it makes sense and enhances the message that we are writing about.
What ever you do, (and I see this a lot) don't share just for the sake of sharing as this can have the opposite affect on our readers...and turn them away.
Connecting with our subscribers on a deeper level by sharing something personal they can relate to can benefit our businesses on many fronts. Apart from developing a deeper trust which in turn will make them more likely to purchase from us...they are also more likely to reach out and get in touch with us to share their own experiences.
I am a strong believer in the possibilities brought about by interaction with one another. To truly interact requires us to lower our own defensive walls which can be very hard for a lot of people because these same walls are often erected in the first place to keep people out.
The thing is, we'll never know who we'll meet, what we'll learn and what doors may open for us if we don't open up to let the opportunities into our lives.
I would just like to end today's post by saying, try to always be personable, not only in your business but also in your life in general, be brave and make those connections and see where the road takes you.
After all, I have met you and who knows what great opportunities may come from our friendship!
Tomorrow I'll be asking you a question...the answer to which has the power to make or break your business..you don't want to miss it!
I will leave you with my thought of the day...
Think about this....Dr. Seuss is so very wise!
Next Post In Series =>
Who Bought My Product?
Share this insight
This conversation is happening inside the community.
Join free to continue it.The Internet Changed. Now It Is Time to Build Differently.
If this article resonated, the next step is learning how to apply it. Inside Wealthy Affiliate, we break this down into practical steps you can use to build a real online business.
No credit card. Instant access.