Do I Need A Makeover? - Day 12
30 Days To Crush Email Marketing!
Do I Need A Makeover?
Welcome to day 12 of this 30 Day Email Marketing Challenge.
Good morning!, and in case I don’t see you, good afternoon, good evening and good night! as Truman Burbank once said aka Jim Carrey.
The movie "The Truman Show" is relatively old now...I think it came out in 1998..but it was a great movie then and it's still a great watch now..I highly recommend it if you've never seen it before. In fact, I have a future post in mind centring around this fictional character...so watch out for that one in the days time!
So, back to the task in hand...that's if you're able to concentrate with Jim laughing in your peripheral vision :)
Today I'm going to talk about me! I'm putting a lot of time and effort into writing these posts each day. Shouldn’t I get the most out of all this hard work?
As much as I'd like to think that my readers...you guys are opening every post I publish and then reading every single word in it, that of course is obviously never going to happen inside the WA community or in life.
The honest truth is that a fair percentage of our community will see what I have to say if I do my job right (that's to say, grab their attention long enough to want to open up my post), but it’s never going to be all of them all the time.
Of course just like here within our WA community, there are also plenty of people out there surfing the internet who may be interested in what I have to say but just like here they miss the original shout out and of course they are not on my "email list" so it makes complete sense to want to reuse the good posts and emails on multiple occasions.
The general term used for this is re-purposing - Making something new out of something old. We put a lot of hard work and effort into writing quality content and we are doing this on a regular basis (or are attempting to :) )
The name of the game is to try and get our content in front of as many eyeballs as we can by re-purposing our posts and emails in several different ways.
Is this something you've ever considered doing before? If you haven't, trust me when I tell you it's well worth doing. In doing so you'll instantly increase your reach and more importantly (in my opinion) you'll expose the very same people to your message on multiple occasions and we all know that most of the time we have to hear the same thing over and over again before it eventually sinks into our heads and we decide to take action on it.
The most obvious and easiest type of re purposing there is simply involves re sending the same email a few weeks or months later. I've done this on a few previous occasions when the original content was a success with my audience.
Another fantastic option is something that I'll get deeper into with you once I've created the proposed technical training after finishing this latest challenge. But to touch on it briefly now, I've recently started to go through broadcast emails I've sent the previous month and I have been seeking out the ones that have converted well and have generated a bit of money for me. I have then been copying and pasting them into my Auto Reponder sequence. I might tweak the subject line and / or content slightly..but on the last occasion I just left it as it was...and I have seen some good results from it.
Another great idea is simply turning an email into a blog post, especially if it is a long email...you might re-purpose 2 or even 3 separate blog posts out of it!
And what about Social Media? In all honesty this is one area that I really need to start investing serious time into as I have plainly neglected it. The opportunity is their at the touch of a button to share our email content on our social media platforms. For me that would be mainly Facebook and Twitter. We even have a choice..we can manually post or we can set up our auto responder service to post for us...no excuse!
I think that is enough to think about for one day. Thanks for reading along and I hope you have enjoyed today's post. As usual I would love to hear your thoughts and feedback so please leave a comment below.
Tomorrow I'll be looking into methods to promote consistency to your readers via the look of our email...you don't want to miss that one!