Check This Out - Day 6

30 Days To Crush Email Marketing!

Day 6

Check This Out

Good morning good people of WA and welcome to what is Day 6 of this 30 Day Email Marketing Challenge!

Sitting down to write a great email to your list can be enormously daunting. It sure doesn’t help when you’re staring at a blank page with only a vague idea about what you want to write about.

Try it with me right now...

...we want to avoid that blank page, so let's start with an outline of what makes a great email message.

Start with the topic and the purpose of your email. You have to be very clear in your mind about both to be able to craft a message that will resonate with your subscribers and gets them to take the action you want them to take.

Take a minute to think about that. What’s the purpose of your email? Do you want to share information? Do you want to earn their trust? Do you want to build rapport with your readers? Do you want to increase engagement? Do you want them to click on a link to a blog post you just published? Do you want them to make a purchase? Decide what it is you want them to do and then pick a topic that lends itself to that purpose.

Next, I recommend that you develop a template that you can use for all your email messages. This helps bring consistency and a familiarity to your subscribers as you keep the same overall look and feel throughout your mailings...and it saves you a lot of time!

Come up with a consistent greeting like “Hello (name),” and a closing that includes your name and url. It could look something like this:

All the best,

Anthony The Boldmarketeer

www [dot] mydomain [dot] com

The great news is that you are no longer staring at a blank page!

The next important part of a great email message is the hook. What’s going to make your readers want to open your email and start reading it? Today I myself have gone with a direct instruction "Check This Out" in the hope that readers will become curious and click on my post.

We see this everyday here within WA's own blog section...where there are so many posts being published, side by side bustling for attention..you need a good subject to grab the eyes of the potential readers. This could be the promise of a good offer, it could be the results they can expect, or it could be something funny or personal you’re sharing with them.

We’ll talk more about each of these over coming days. For now please trust me when I tell you that you need an eye catching hook and as an exercise start paying close attention to emails you receive that grab your attention. What “hooks” are they using?

Next you’ll share all the pertinent information, making sure your content flows and keeps the reader engaged and interested which is easier said than done!

Last but not least, and one of the things that inexperienced marketers tend to forget to do...you need to include a Call to Action!!!. Remember this goes back to the initial purpose of your email. What action do you want your readers to take when they are done reading the email? Is it to click a link and read an article or make a purchase? Is it to join your Facebook group or subscribe to your YouTube channel? Is it to hit reply and to engage with you?

Decide on the action you want them to take and then tell them what you want them to do! It may sound slightly pushy but most of the time your subscriber will be unsure what to do once they have read your email...and the last thing you want is for them to simply close it and forget all about you.

Here’s an example of a clear call to action: “Click here to subscribe to my channel" . Your reader will be in no doubt as to what you want them to do. It is both simple and clear.

And that’s really all there is to creating a great email message. Getting good at writing them and making sure they speak to your target audience is where the true skill of email marketing comes in. Like everything else in life...the more you practice..the better you get at it:)

I will leave it there for today...I hope you have enjoyed this post and have found the topic interesting.

As always, I welcome your thoughts and feedback below.

I will leave you with the thought for today.....

Remember people...what goes round comes round...

Give a helping hand to those in need!

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