Are We Selling or Just Chatting? - Day 15

30 Days To Crush Email Marketing!

Day 15

Are We Selling Or Just Chatting?

Hello and welcome to you on this Sunday to Day 15 of my 30 Day Email Marketing Challenge.

This post represents a massive milestone for this challenge - the half way point. Thanks to everyone who has been reading along and lending their support.

Who says the tortoise can't win..we will get there!

Today I want us to think a little about the choices of email we are sending when we are marketing our business through our emails.

We actually have a choice of two kinds of emails, the first being a solo email and the second being a content email with an offer thrown in.

Now that we are professionals and we are talking the lingo, we spoke yesterday about "purpose". We must always ask ourselves "what is the purpose of this email that I am sending out".

The sole purpose of the solo email is to close the sale. Plain and simple. We want our reader to click on the link that takes them to our sales page and then click our buy button!

The purpose of the other is to share content which may include a tip, a review, a blog post, or just about anything else we think may be of relevance and value to our reader - with an offer to buy something thrown in. We will refer to this type of email as content with an offer.

Now to a little word of warning...I fear this is the point in this challenge where you may agree or disagree with me.

I understand the importance of writing pure content emails from time to time but it is my strongest belief that the main purpose and goal in email marketing is to make some money directly from the emails we send. Would you not agree?

At the very least we must find the healthy balance between the two types.

Obviously we don’t want to send solo email after solo email without any content for weeks on end, do so and I'll guarantee you that your readers will unsubscribe from your list faster than I can publish this very post.

But it is important to find that happy medium. Get the balance wrong and your solo emails will have less impact, make sure you save them for “the real deal” when you really want to close that sale.

Try it next time you're writing your next email - think very carefully about how you want to promote a products within it. Don't be scared to sell to your audience...you'll get a feel for your audience and what the right balance is over time.

Tomorrow I will show you some of my own tips for writing what I think is a great solo email...

I will leave you with my thought for today...

Remember that each new day is a chance for us to put one step in front of the other...

Next Post In Series =>

Go Solo - some great tips!