Google has back-pedalled on the length of search snippets

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According to Yoast, Yoast.com Shorter Meta Descriptions Google has changed the length of the meta descriptions they show in the search results.

They are quoting from Google's Danny Sullivan who stated:

Don't panic! As there is now no fixed length for snippets, just go over your most important articles and reduce the length of your meta descriptions to fit in with the old snippet length of 155 characters. As long as the meta description gives people a good reason to click on your article you'll be fine.


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Recent Comments

43

Thanks for letting us know,appreciate it

Thank you for sharing this tip with us!

Thanks!

Hi Marion, great to know! Thank you for sharing this important information!

Thanks, Marion.

This is good to know. Thank you Marion for sharing this. I'm definitely over 155 characters in my meta descriptions in a couple of articles.

I think Jay mentioned in a couple of his webinars to stick with 155 characters. He thought Google might change back.

That's one thing i could definitely improve upon... the length of my meta descriptions. many go over 180 characters. i do need to be more laconic. a learning curve in progress for me.

Thanks for the info!
Best,
Marcus

Thanks, Marion. Good to know. Carol

I posted today and didn't have a problem.

The problem is not in posting, it's what Google chooses to show in the search engine results pages.

Oh sorry didn't understand it.thanks

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