What I Wish I Knew Before Starting My Dog Website

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Starting my dog website, has been an amazing journey — but looking back, there are a few things I wish I knew before I began.

1. You don’t need to be a tech expert.
Platforms like Wealthy Affiliate make it easy with step-by-step help and support. Just start simple and learn as you go.

2. Consistency beats perfection.
Don’t wait for perfect posts or photos. Publishing regularly helps you grow faster than waiting to be flawless.

3. Use your phone for photos!
Good lighting and simple props go a long way. You don’t need fancy gear to make your treats look yummy.

4. SEO isn’t scary.
It’s just about helping people find your blog. WA’s training made keywords and optimization easy to understand.

5. Build a community.
Engage with readers and other bloggers. Support and connections keep you motivated and growing.

6. Be honest with affiliate links.
Only recommend what you truly use and love. Transparency builds trust with your readers.

Starting was scary, but the most important thing is to just start — one post at a time. If I can do it, so can you!

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Recent Comments

38

Starting a dog website sounded like a dream—combining my love for dogs with the chance to build something meaningful online. But looking back, there are a few things I wish someone had told me before I jumped in paws-first.

Here’s what I learned the hard way (so you don’t have to):


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1. Pick a Clear Niche — “All Dogs” Is Too Broad

I thought I’d cover everything: training, nutrition, product reviews, rescue stories… big mistake. The truth? You’ll get more loyal readers (and faster growth) if you choose a specific angle:

Dog training for new puppy owners

Reviews of dog tech gadgets

Nutrition and homemade treats for small breeds

Senior dog care


Pick a lane early. It’s easier to grow and rank.


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2. You Don’t Need to Know Everything About Dogs (But You Should Research Well)

I used to think I had to be a vet or trainer to give advice. That’s not true—just be honest, research your content, and cite sources when needed. People love personal experiences and well-curated information.


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3. Quality Over Quantity Wins Every Time

I wasted months pumping out short blog posts every other day. It’s better to write fewer, longer, more helpful articles. Google—and your readers—will love you for it.


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4. SEO Is Your Best Friend (Even If It Sounds Boring)

Search Engine Optimization isn’t scary. Learn the basics early:

Use keywords people search for

Write great titles and meta descriptions

Get backlinks (even from social media or forums)


If you skip this, your great content might never get found.


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5. Monetizing Takes Time — Be Patient

Don’t expect to make money in the first month. Or even the third. Between affiliate links, ad networks, and product sales, income can grow—but it takes consistency.


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6. Your Voice Matters

There are a lot of dog websites out there. What makes yours special? You. Your personality, tone, humor, and perspective are your brand. Let it shine through.


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7. Start Building an Email List Early

I ignored this for way too long. Even a small list of dog lovers is gold. Offer something free—a checklist, a training guide, or a dog treat recipe—in exchange for their email.


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Final Thoughts

If you love dogs, and you love writing, you’re already ahead. Just remember: it’s okay to learn as you go. Your website doesn’t need to be perfect on day one. Just start, stay consistent, and most importantly—enjoy the journey.

1

For a moment there, I thought I was reading another blog within the comments. 😂

2

Just tired AI pasted into a comment with no thought or feeling behind it 😎👍🏼💯

Perfect example of how not to use it.

3

Totally behind you on this one Eric. 😔

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Thank you for sharing this! I could relate to nearly every point, especially the reminder that “your voice matters.” It's easy to underestimate how much our unique experience and personality can set our site apart in a crowded space.

Good Post😊😊

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Thank you

1

Great points!

2

Thank you

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You are very welcome!

2

Winston entirely agrees, Marija! He says the more doggy websites that are out there, the better his chances are of acquiring toys and treats. 😻

3

Haha, Winston couldn’t be more right!🙂

2

Now you know. That's how we learn - many ways. Thanks for sharing.

John

3

Thanks so much for reading and taking the time to comment!

2

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