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INSIGHTS2 MIN READ

The Mystery of YouTube's Algorithm

Marcus1978

Published on May 16, 2017

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

I just came across this interesting video:

Why The YouTube Algorithm Will Always Be A Mystery

It basically says that the people at YouTube wouldn't be able to tell us how their algorithm works even if they wanted to. This is because it uses machine learning technology to determine which videos to recommend to people.

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This means it's not necessarily going to show the best videos. For example, if the goal is to maximize viewing time, it might prioritize clickbait style videos that draw people in and make them want to watch. But just because something is seen by lots of people, that doesn't mean it's great. It just means it sparked their interest.

We all know that the most popular things are not always the best quality. I could give specific examples, but I don't want to get intro trouble and I'm sure you can find your own. The kind of total lunatics that show up in our media talking absolute nonsense...

Anyway, I hope you found the video helpful and/or interesting.

Tags used for this WA post are: youtube, algorithm, youtubes algorithm, what is youtubes algorithm, the algorithm used by youtube. This is to make absolutely sure it shows up if someone is searching on WA for information about YouTube's algorithm. I mean, I'm assuming that's how WA's algorithm works, but I don't know for sure.

I thought maybe we could all conclude this enjoyable learning session by looking at an abstract purple pattern. Recommended viewing time is 23 seconds.

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