Popups - Sorry, but the Stats Speak for Themselves
For ages I have been using an exit-intent popup on my website. My thinking was, if I wait until someone goes to leave my website, I'm not interefering with them reading my content.
However, recently I have been doing some split-testing between different popup timings.
It turns out, displaying the popup immediately is much more effective. I compared two popups that were exactly the same apart from the timing, and these are the conversion rates:
- Exit-intent: 2%
- Immediately: 7.1%
This is a really big deal. It means that over the same time period I could get 3.5 times as many signups to my email list, and possibly end up earning 3.55 times as much money.
But I will keep split-testing. I will test out lots of slightly different styles of immediately displayed popups and see which is the best. This is the one I'm currently using:
I suppose an immediate popup still has an advantage over one that displays part way through someone reading the content. If they're not interested, they close it and it won't bother them again. The worst thing is when a popup appears part way through browsing a website. It's too much of an interruption.
I don't know about you, but after I've read some text, I like to relax for a minute and lose myself in some purpleness...
Yes, I agree, the first one does look a bit like a nipple.
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Oh, do you mean as in having a clear call-to-action at the top, like a popup but not actually a popup? Or nothing at all?
yes, call to action or stationary enter email box, anywhere they can sign in that isn't a popup ...
Interesting and maybe you should try the SumoMe welcome mat which appears right at the front and they say is gets 30% more sign ups!!!
Paul
Personally, I really dislike pop-ups that comes immediately when I enter a website. At that point I often do not even yet know what the website is about and what I can find on the page, so why would I then want to sign up for a newsletter. For me that makes me a bit annoyed from the beginning.
But I also see your point about how disturbing it can be when it pops up in the middle of your reading.
Mikael
Very interesting. Thank you..The best position would be somewhere in-between, I guess, but it's difficult to predict how long the visitor will spend on the site.
Depends on how interrupting the popup is, when it covers the whole screen and I can't find the X, I leave at once
Well, my full screen one does have a clear X. On previous split tests, the full screen seemed to perform better than a smaller one.
Thanks for sharing that info. Personally , being interrupted by pop up while I am reading often makes me pass on the end of the article.
I have found the same thing using popups. An immediate popup has worked better for me as far as conversions. I also tested position and found that bottom right corner works better for me.
It would be interesting to know how the bottom right ones score. I would use those, but the immediate ones that pop up in your face when you are reading is extremely annoying, to me anyway. Though I could just hit the X, I normally leave the website and move on because I find it invasive, even when on someone else' website. If the lower left pop-ups work even better, I understand why.
I have a low threshold when it comes to interruptions, something I know I need to work on.
sounds logical, they are not in the way and are at the end so the person has time to read and decide if they want more by the time they get to it...also a bit of an effort to go down there to close it :)
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I don't like pop-ups at all!
I suppose if I had to choose, I would say AFTER they look at the site, NOT during- this is just aggravating and I find myself closing the site, right then.