For ages I have been using an exit-intent popup on my website. My thinking was, if I wait until someone goes to leave my website, I'm not interefering with them reading my content.
However, recently I have been doing some split-testing between different popup timings.
It turns out, displaying the popup immediately is much more effective. I compared two popups that were exactly the same apart from the timing, and these are the conversion rates:
- Exit-intent: 2%
- Immediately: 7.1%
This is a really big deal. It means that over the same time period I could get 3.5 times as many signups to my email list, and possibly end up earning 3.55 times as much money.
But I will keep split-testing. I will test out lots of slightly different styles of immediately displayed popups and see which is the best. This is the one I'm currently using:
I suppose an immediate popup still has an advantage over one that displays part way through someone reading the content. If they're not interested, they close it and it won't bother them again. The worst thing is when a popup appears part way through browsing a website. It's too much of an interruption.
I don't know about you, but after I've read some text, I like to relax for a minute and lose myself in some purpleness...
Yes, I agree, the first one does look a bit like a nipple.