The 16 Word Sales Letter by Evaldo Albuquerque
Mission:
- Define one belief and then answer 10 questions.
- To make the reader believe in that one belief.
- “This new opportunity is the key to their desire and it’s only attainable through
the new mechanism.”
Get someone to truly believe this opportunity is the key to what they want most, .. and
they can only get it through our vehicle, then they have no other option but to buy.
Break belief into 3 elements
- The new opportunity
- Your prospects desire
- The new mechanism
Introduce the New opportunity - USP (unique selling proposition ) - They must believe the new opportunity you’re presenting is the key to their desire.
Remember, your new opportunity can be the key to your prospect’s desire only if it provides benefits.
Only if it can make them feel more significant, respected, and valued. And / Or help increase your prospect’s mental, physical, social, emotional, sexual, or financial wellbeing.
Or decrease or eliminate the risk of events that will negatively impact your prospect’smental physical, social, emotional, sexual, or financial well being.
New mechanism - you have to make them believe that ONLY your new product canhelp them.
A new way to make the old promise work… a fresh chance, the possibility of successwhere only disappointment has resulted before.
And then, tell HOW it works... It’s the vehicle that delivers the new opportunity.
(Text) ... is the key to … (text) … And is attainable only through … (Text).
Make sure your text give some answer to those 10 Questions:
#1 - How is this different from everything else I’ve seen?
#2 - What’s in it for me?
#3 - How do I know this is real?
#4 - What’s holding me back?
#5 - Who/What is to blame?
#6 - Why now?
#7 - Why should I trust you?
#8 - How does it work?
#9 - How can I get started?
#10 - What do I have to lose?
This is a quick Resume to the one who is interesting with copywriting.
You can get the Book on Amazon or Free online from the Author if you make some Google Search.
To Your Success,
Marc
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Recent Comments
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Well I just went searching, most want your details and then expect payment. Another wanted my address too, for a download.
Do you have a link to the free PDF please?
Hey Linda,
I'm using a temporary email when I'm not sure of the opt-in form:
https://temp-mail.org
It helps me a lot,
Marc
I have several emails but don't like it when people tout something as free when it clearly isn't. I clicked on many that said free PDF they all turned into a paid version.
Thank you anyway.
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Yep Mark,
Not a new concept but there is hardly anything new under the sun when it is an established path, yet the steps to the main path will always be invaluable knowledge if one has not come across them before or is coming across them again as the mind can only hold so much. ;
Yep, that's why newbies need to see affiliate marketing as a journey, not a get rich overnight process.
Thanks for your comment Rami,
Marc
Yes indeed but the more eyes are opened by the wise such as your good self, the easier the hurdles are surmounted and pitfalls avoided! ;
Definitely, Marc