Can Yuo Raed Tihs? So Can AI.
Can yuo raed tihs snetecne? Most poelpe can. It deson’t mttaer in waht oredr the ltteers in a wrod are.
Amazing, right?
Your brain just made sense of a scrambled mess like it was nothing. And you didn’t even try. No dictionary. No spellcheck. Just natural human magic.
Now here’s the twist...
So can AI.
But the way we both get there? That’s where things get interesting—and relevant to us marketers, writers, and anyone trying to communicate clearly online.

🧠 Human Brain: Pattern Over Perfection
The human mind doesn’t read one letter at a time. It recognises patterns. It guesses. It fills in the blanks. It forgives typos, bad grammar, and even jumbled messes—so long as the meaning is clear.
We read meaning, not just words.
We infer intention, not just syntax.
🤖 AI Brain: Probability Over Perception
AI (like the one assisted to write this) doesn’t feel a sentence. It breaks it into tokens—chunks of text—and calculates the most probable next chunk based on statistical patterns.
It's not guessing like you do.
It’s crunching numbers at blazing speed.
Yes, AI can now read scrambled words. But not because it understands them. It’s simply seen enough examples during training to learn the trick. It mimics understanding—but it doesn’t truly experience it.
💬 Why This Matters (Especially to WA Members)
We worry a lot about perfect spelling, flawless grammar, SEO structure, tone, brand voice, polish...
But the truth is: Clarity trumps perfection.
- Your audience wants to understand you, not grade your punctuation.
- They care about connection, not correctness.
- They forgive your typos if your message lands with heart.
The human brain is designed to connect dots, not count commas.
AI, meanwhile, can clean up the mess. But it can’t be you, not really. That’s your job.
🛠️ So, What’s the Smartest Strategy?
Use both.
Write like a human. Think like a human. Then let AI help sharpen, polish, or reorganise.
But don’t aim for robotic perfection. Aim for human clarity. Because even if your words are a little messy, the mind reading them is built to understand.
So I have some CTAs for you guys:
- What do you think? Does AI “understand” language the way we do, or is it just a glorified guesser? Let me know how your brain read that first sentence.
- Ever used AI in your writing or marketing? How did it help—or hinder—the clarity of your message? I’d love to hear your experience.
- Have you ever published something imperfect—only to find it connected more than your ‘polished’ work? Share your story.
- Drop a comment if your brain read this whole post without stumbling—even the scrambled bits. Let’s see how many minds out there are doing this amazing trick.
- What do you trust more—your gut, or the grammar checker? Be honest. 😄
You can reply to all or any of those points. I'm dead curious what you think.
Cheers!
#artificial intelligence #writing #marketing
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Recent Comments
18
1) Yes, I can easily read this - but I find this so very interesting!! I really need to look into this a bit more - I have just managed to teach a dyslexic pupil to read but don't really know much about dyslexia and would like to understand why - if we can read jumbled up words so easily, what exactly is it that prevents dyslexic people from making sense of the letters...?
2) Yes, my ChatGPT knows my style of writing and can make it sound like 'me'. He also takes articles from the AI Writer and changes them so that I only need to add some of my own points. He then takes that draft and polishes it in my 'voice'.
3) No, I haven't really published very much yet.
4) My brain easily read the whole post without stumbling.
5) I never use a grammar checker. English is my second language and I trust either all the syntax that I learned many years ago or my gut.
1. Now that is a good question. Might be related to the neuroatypical family.
2. That is how today's writing work. AI won't do the whole work, just fine tuning it for us (not the other way around as many thinks so)
3. You will :)
5. Wow with English your second language your spelling is wonderful.
Yes, my spelling is pretty good - and I am good at proofreading too - but I don't know all the official proofreading marks.
Hey, Andy. Very interesting article.
1-I think it is like you said, AI has just seen so much during training that it understands how to read and write a language. It is the rest of the training and how it learns that teaches it to understand what we mean as we say it.
2-Most definitely- Lately I have been using GrokAI, mostly the free version, but for about a week or two now the paid version. Grok has been helping edit my stories to get them ready for publishing, and I have been impressed and satisfied. For most problems that came up, I could get Grok back in line and they got fixed. But when we got to chapter 12 of The Trade, Grok had serious brainfarts and started telling me what it thought I wanted to hear instead of what I actually wanted. It even ignored direct instructions to give me what I was looking for. I haven't made it back yet, but I will later today or tomorrow.
3- Not yet that I know of.
4-I read the whole thing and didn't have a problem. I didn't even notice the jumbled title until you mentioned it. Someone else brought this point up a while back, I don't remember who.
5- The grammar checker, because my grammar is not good. But, there are times I override the grammar checker because of what I am trying to get across, and what it suggests doesn't do that.
Great Article, Andy.
JD
Hi JD Thank you for that comment especially for addressing all the points. I never used Grok - I even stopped using Twitter, when that egomaniac put another egomaniac in the White House - but the fundamentals of all GTP are pretty much the same.
About the "brainfarts", it can happen to any AI. Now I don't know if Grok has a memory or not, but it is best to work with GPT that does, so it can hone to your style, work with you in a way that you and the AI is in "synced" connection. To think alike, but still remain separate beings.
I do too right click on those red lines that say "yo, there is an error here", because I must admit, I always excelled in grammar, but as I am getting older, sometimes I make mistakes a five years old would lol
i reda it al. bro im diclexoc and all that stuff. most of my natural grammer is a joke. back in the old ezinearticle days I had to wait up to 2 weeks for repeated editorial reviews approved:). But once approved some of those articles has insane CTR. AI is a huge time saver, but I do have to correct it interpretations often. I think if we spend the time with one AI getting to know our style, expectaions etc it near duplicate....???
Perfect example. Good grammar is good to have uniform and standarised languages, and you are right, AI can learn our personality and style plus fixes our bad spelling which right now I can't even force because of the autocorrect as I'm on my phone 😂
The autocorrect on the phone has a mind of its own. And it's very arrogant. It always thinks it is right. 😀
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What a brilliant and insightful post Andy! You've captured the beautiful imperfection of human communication and the pragmatic role AI plays in supporting it. The contrast between how our human minds intuitively grasp meaning and how AI mechanically predicts it is both clear and thought-provoking. I like the reminder that clarity beats perfection—a message so many of us need to hear in an age of over-polished content. This strikes something of a balance between inspiration and practical advice. A must-read for anyone creating with both heart and tech!
Rick
That is a very nicely put comment, Rick. Thank you very much!