Opt-In Pages when you're selling

Make it simple: one choice only (No Bypass Link), not fancy or distracting, not too much text, easy to find opt-in link/box (1st thing they see/above the fold = no need to scroll down), consider the opt-in box on the right.

Use outcome/result words <--this is similar to the guide I wrote on captivating informational titles... (please check out other blogs)

Of course, you're going to have to offer a gift...something irresistible. Please note, Newsletter is NOT a gift (you can add it, but it's not an irresistible gift).

• Assuming you're going to be educating in the future, the IRRESISTIBLE gift must be educational - an example of the content you're going to be giving in the future.
• Your gift must also lead to continued desire for your program.
• Ensure your gift is titled well (I'm not going to replicate her content here, but you can get more information on this through the "IrresistibleMarking" link below)

Ensure your opt-in box is copywritten right.

Background info on why not to include a bypass link: "The purpose of website is to bring clients to your programs...if someone is so resistant to receiving your free gift won't buy your program either." I love Vrinda Normand's to-the-point style.

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References:

1. IrrestibleMarketing.com (a coach who focuses on copywriting who also provides a free template of what to write on the opt-in page, and details 5 key elements of an opt-in page, suggest what photos/videos to put on your opt-in page).
2. more to follow.