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INSIGHTS1 MIN READ

The Importance of Being Upfront and Trustworthy

LowellAnn

Published on March 14, 2018

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

Recently, I discovered that I got sucked in to a free trial offer scam. How embarassing is that! After all, I'm not an online newie.

As I delved into the reason for two unauthorized credit card charges, I began to recognize the way these black hat companies operate - numerous sites using different company names for the same product, numerous phone numbers answered by some call centre somewhere, a variety of addresses, and Terms and Conditions buried so deep on the site that you would need to go searching. You can check my website for more detail about the experience and what it cost me. (https://lowellann.com/bonte-scam/)

This experience was a good reminder of how important honesty and transparency are when we are promoting our products and services on our websites. Our audiences must immediately feel that we can be trusted.

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