Bearded geeks, rejoy! ;)
Published on November 30, 2010
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Ok, this is (a bit) off topic but I just see ads here and there although I don't own a TV and I notice that we talk a lot now about how women are pictured in commercials and how "real" women don't feel normal when they compare themselves with the standards they watch on TV. And it's an important issue for sure.
We're in a society that focuses a lot on women which is a good thing after years of discrimination against them but I think the relationship men have to the commercials picturing "perfect" men as the norm isn't discussed in equal measure, although I think it should.
So, to all the guys who aren't tall, shaved, well groomed, with six-packs and a hairless torso, I say rejoy! The male models on TV aren't women's ideal.
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Check this out as a proof (the pics are not that relevant in my opinion 'cause they only show celebs but you'll get the point) and yeah, I endorse this message! :)
Btw, as marketers, being on the side of "reality" and staying close to people and their real needs and sending them a message they feel connected to is a more ethical way of doing business and actually a good marketing strategy.
Lou.
P.S. This post isn't objective at all as I'm watching "Freaks and Geeks" and truly think Seth Rogen and Jason Segel are ideal guys. :)
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