Bearded geeks, rejoy! ;)
Ok, this is (a bit) off topic but I just see ads here and there although I don't own a TV and I notice that we talk a lot now about how women are pictured in commercials and how "real" women don't feel normal when they compare themselves with the standards they watch on TV. And it's an important issue for sure.
We're in a society that focuses a lot on women which is a good thing after years of discrimination against them but I think the relationship men have to the commercials picturing "perfect" men as the norm isn't discussed in equal measure, although I think it should.
So, to all the guys who aren't tall, shaved, well groomed, with six-packs and a hairless torso, I say rejoy! The male models on TV aren't women's ideal.
Check this out as a proof (the pics are not that relevant in my opinion 'cause they only show celebs but you'll get the point) and yeah, I endorse this message! :)
Btw, as marketers, being on the side of "reality" and staying close to people and their real needs and sending them a message they feel connected to is a more ethical way of doing business and actually a good marketing strategy.
Lou.
P.S. This post isn't objective at all as I'm watching "Freaks and Geeks" and truly think Seth Rogen and Jason Segel are ideal guys. :)
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Made me laugh 'cos I was voted most popular guy at school, by the local Girl's Grammar way back in the 60's, because of ------- wait for it my hairy legs that they noticed on the athletics track! I would never have known! And yes I can cook as Mum taught me and she was a Cordon Bleu cook. I have a moustache and 6 pack abs that are not quite as good at 58 as they were at 18 but most people think I am still in my thirties!
Isn't the ideal man/woman just... marketing? You get enough of the right people to define the standards of beauty, and society will follow suit. "The poll of 2,500 women also revealed that 91 per cent would actually prefer a guy who had a few flaws over someone who is perfect." See? Someone has already decided what perfect is.
woooo hoooo Joan I'm a great cook haha (it is my trade) and Louise, nice different post. I agree about men being compared to "perfect models" but I can slightly disagree on the articles polls as I believe everyone's tastes are different, It's impossible to please everyone as some actually like "the perfect look etc" and others couldn't give a dam.
I agree with Joan on a good sense of humor and Intelligence (in a woman of course).
When I see men on magazines who have the abs, chiseled jaws etc. not one bit of envy would run through my body, more appreciation to the fact that they have probably worked hard to look like that, and in some ladies eyes, it's what they like to see. I suppose, you can't please all and fortunately there is a look for everybody to enjoy.
@Wesley - Thank you for this comment, I really appreciate it. @Joan - Your comments made me smile! :) I agree with you on many levels :) I recently found a tote bag that says "Beards are sexy" with 2 vintage drawings picturing 2 men wearing different beard styles from the 19th century I think. It's funny. It would be a good "filter" I guess ;)
I don't know any of these people personally, but not too shabby are: Johnny Depp, Matthew McConaughey, Hugh Jackman, and Ryan Reynolds.
Well Lou, I'll share a little something here. Intelligence is a real turn on. Even more than that is a sense of humor. Those two things seem to go hand in hand. Also, sensitivity and talent, and generosity. "Up tight" is a turn off. Yes, I'm a hair person, but prefer it growing on a person's head. The cave man look is not for me. Now, if he can cook, we're in business.
Non objectivity from what the world would dub a borne loser, I salute you, understanding and respecting each word you typed.
It's real interesting, on another note you should see Tony Porter's talk on TED.com about what he thinks it means to be a man. I find a lot of women do seek the perfect man, yet he doesn't exist so they will never be satisfied. I also find that I have no interest in those women. A lot of attraction is in personality, big parts of which are sensitivity and sense of humor.