Can content marketing be defined

byLouisaB

7.1K followers

7 years ago

REALISTICALLY, WHAT IS CONTENT MARKETING?

In our society today, there are numerous of marketing sources. Can Content Marketing be defined?

Content Marketing Is a strategic marketing approach focused on creating and distributing valuable relevant, and consistent content to attract and retain a clearly-defined audience__and ultimately to drive profitable customer action."

WHAT DOES CONTENT MEANS IN MEDIA?

"In publishing, art, and communication, content is the information and experience (s) directed towards an end-user or audience. Content is something that is to be expressed through some medium, as speech, writing ir any of various arts."

What is online content?

"Users Connect their computers to web content via various layers of the internet, web content is the texual, and visual or aural content that is encountered as part of the user experience on websites. It may include- Sounds other things__text, images, sounds, videos, and animations." (Wikipedia)

Content Marketing Frobes, said, content marketing is a marketing technique of creating and distributing valuable relevant and consistent content to attract and acquire a clearly defined audience__with the objective driving profitable customer action. "The keyword is valuable."

Because content marketing all about STORY TELLING__ and humans have told stories for as long as they could speak." http://neilpatel.com

Content Marketing is heading for exciting new territory in 2016. A new survey finds that 64% of PR and marketing Pros win increase content marketing effort in 2016. Content expert and Author Ann Handley predicts that content marketing will truly "grow up" in 2016, as content strategists, tell bigger stories with a braver focus and a bolder voice.." http://www.salesforce.com

• Content marketing is the new norm for digital marketing strategy. http;//marketing07resources>content-marketing
• 
  
• Content Marketing Examples Be customers-focused in every content creation effort. As you plan content emulating the spirit of these brands who already do it well. www.salesforce.com

CONTENT MARKETING DONE RIGHT

Examples you can learn from.

1. Coke's "share A Coke" Campaign

What you can learn:

Think of your customers as people with emotions, just like you, How do you want to make them feel personal and emotional connections are key.

2. Buffer's Open Blog

"Buffer is a social media-tracking app. It allows you to schedule posts and track your growth via social media. "But the magic isn't in their product. It 's in how they market it."

What you can learn:

Focus all your time and effort on value, inform and educate your customers. Give behind-the scenes solutions. How else will they know how awesome you are?

3. Hoot Suite and a game of social Thrones

"Hoot Suite is a good media management tool that lets you manage all of your accounts from one place. Not exactly what you'd call a fun and exciting topic, right."

What you can learn:

"Have fun by all means, educate but be innovative find a new and exciting way to connect with your audience."

"Storytelling releases the feel-good hormones OXYTOCIN. And if you caan get your audience to feel emotion with your story they'll trust you__and they'll buy from you."

4. Hubs pot Inbound Marketing

Hub spot is an innovator in marketing. So much so that they actually coined the term Inbound Marketing, you've probably heard of that, right?

Hub Spots does it with this simple process:

1. Attracting
2. Converting
3. Closing
4. Delighting

What you can learn:

Create-notch content. This may seem like an obvious statement, but quality and relevance Trump Quality."

5.McDonald's Question Time

Ever wondered what is actually in a beef patty? "Well you're in luck.! McDonald will tell you."

What you can learn:

Have superior customer service engage with the customer on their terms, At their level.

6. Go Pro and visual content visual content is increasingly powerful. Infographics and visual content will boost traffic, and Go Pro, knows it.

What you can learn:

Get friendly with pictures, visual content is increasingly powerful in content marketing. Learn to do it well.

SORRY NO IMAGES AND PICTURES AVAILABLE!

When inserting images and pictures I have loss relevant contents...

7. Share As Image. share as image helps you build your own brand with premium visual content.

• Tell powerful stories.
• Be honest and open
• Personalizing where possible
• Quality over quantity_ but if you can have both, then do
• Employ visual content at all cost

Source: http://marketingland.com

Blog by Blogger Louisa B

12/3/16