How to use Google to get correct numbers for keyword research

byLoes

13.2K followers

8 years ago

How to use Google to get correct numbers

I use the phrase - best affiliate marketing course for beginners

Looks like a nice low-hanging fruit keyword phrase

The WA keyword data give me this

But what does Google say?

I use the sentence twice, with and without accolades

best affiliate marketing course for beginners

and

"best affiliate marketing course for beginners"

All words count competition

#1 results

best affiliate marketing course for beginners

Google uses all words separately

#2 Browse to the last page - 31

#3 Your every word count competition

Click through to the last page of the search results - in this case page 31

Exact phrase competition

#1 Result

"best affiliate marketing course for beginners"

Competition when the words are in exactly the same order - Google is fooling you here

#2 Scroll to the last page

This search has only 10 pages

#3 Competition

The phrase is unique!

Summary:

WA keyword tool results - Nice, but very low-hanging-fruit keyword phrase

- what is the best online marketing course - with a QSR of 12 and 97 searches/ 17 traffic is better.

All words competition - no chance! 300 results page 31

Exact phrase competition - According to Google, no one has used this particular phrase before

Take also notice of Google suggestions!

Those can be very useful tags for your article and can even provide a better keyword phrase to you! Check them all out in the keyword tool!