How to use Google to get correct numbers for keyword research
Published on December 3, 2016
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
How to use Google to get correct numbers
I use the phrase - best affiliate marketing course for beginners
Looks like a nice low-hanging fruit keyword phrase
The WA keyword data give me this


But what does Google say?
I use the sentence twice, with and without accolades
best affiliate marketing course for beginners
and
"best affiliate marketing course for beginners"
All words count competition
#1 results
best affiliate marketing course for beginners
Google uses all words separately

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#2 Browse to the last page - 31

#3 Your every word count competition
Click through to the last page of the search results - in this case page 31

Exact phrase competition
#1 Result
"best affiliate marketing course for beginners"
Competition when the words are in exactly the same order - Google is fooling you here

#2 Scroll to the last page
This search has only 10 pages

#3 Competition
The phrase is unique!

Summary:
WA keyword tool results - Nice, but very low-hanging-fruit keyword phrase
- what is the best online marketing course - with a QSR of 12 and 97 searches/ 17 traffic is better.
All words competition - no chance! 300 results page 31
Exact phrase competition - According to Google, no one has used this particular phrase before
Take also notice of Google suggestions!

Those can be very useful tags for your article and can even provide a better keyword phrase to you! Check them all out in the keyword tool!

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