How to create a landing page
Learning how to create a landing page that converts can transform your website into a profitable on line business.
What Is a Landing Page?
The term “landing page” is used in a fuzzy manner as a catch-all description of different types of pages in your blog or site.
The obvious definition: It’s any page that a visitor lands on.
Each landing page has a purpose (which you define), and that purpose determines the content you’ll write, how you’ll design the page, and how you’ll build it.
1) The Home Page of Your Blog or Website
Your home page is the main landing page of your site. It’s the “index.html” page.
This type of page has the specific function of welcoming people to your site, and allowing them to quickly get an impression of your brand. It then provides a way to discover what you’re offering, and directs them to specific topics.
2) Advertisement Landing Page (a.k.a. squeeze page, top of funnel page)
You’ll create these pages as a destination from some form of advertisement or pre-selling that’s not on your blog or site. By this I mean that a user arrives on the landing page from an online ad, an email campaign, or even an offline ad (e.g., a radio ad).
The purpose of this type of landing page is to keep the user focused on a single product, offering, topic, or concept.
These two completely different types of landing pages share (and require) a simple yet critical decision that’s far too often overlooked when building a landing page.
Make Your Home Page Irresistible
You know what they say about curb appeal? First impressions? You got me at hello?
Within seconds of landing on your home page, your visitor should easily glean:
- what you are about
- what your priorities for their visit are, and
- how you will be helping them make the most out of this visit
Consider this the speed-dating part of this would-be relationship.
What Is Your Most Wanted Response?
Most Wanted Response. Post a sticky with this term next to your computer right now. Make it your page-building mantra, the concept that guides every blog post, every page that you build.
Simply stated, your Most wanted responce (MWR) is this:
What you want your reader to do after reading a page.
It’s usually one of four things:
- sign up for something (e.g., a newsletter, e-course, free webinar)
- buy something
- go to a “next” page
- post a comment
Clarity about the MWR is important because the page’s layout and content must work together to achieve this primary goal.
Your page could (and should) have a backup response in it. But that secondary response must not drive or diminish the layout or content leading to the MWR.
Unfortunately, if you want to get results, you can’t whip one up in 5 minutes, as some advertisements claim these days.
Whether you’re creating a landing page in WordPress, using a page-builder, or coding it from scratch, there are 4 roles you will need to embrace:
- The business owner
- The designer
- The writer
- The usability guru
This Blog will show you how to master each of those roles as you put together an effective landing page.
While I cannot promise that you’ll design like Apple’s Jonathan Ive, or write catchphrases like a professional copywriter, I can show you how to make the most important decisions — the ones that will make the most difference — in the right order, regardless of your skills.
Hope this helps to everyone reaching success.
Recent Comments
10
Very good information.
The landing page is probably the most important page;
I find it best - since I am not a graphics design artist by any means - to find a landing page that I like with a focused "call to action" and copy that design.
Thanks for the excellent information.
Dave.
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Good post, covering the terminology and basics is so important for those starting out.
Allan
Happy you liked it Allan, and as an ambassador your words are most appreciated
Lgi