The Sky is Falling!
I don't know about you, but it seems everywhere I look these days people are saying that content marketing and SEO are becoming a lot less effective as the internet is reaching a saturation point.
Just in case you're new here, these methods are the foundation of what is taught here inside WA.
The next time I read something like this, I'm going to be taking a closer look at exactly who wrote it, and what they recommend as the alternative. I'm guessing it's going to be social media, paid advertising or the latest and greatest marketing technique to hit the net.
If you think about it logically, how could it ever reach a point of saturation?
As long as search engines exist, they'll always be hungry for the most relevant, up to date content and the people that provide it will come out on top.
And as long as the search engines are hunting this content, there will always be some form of SEO involved to help the search engines understand it.
Has anyone else noticed this or is it just me?
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Lee, I hear that occasionally and just ignore it. Do you have any idea how long the sky has been falling?
Hi Dick, the sky has probably been falling since about two days after it became mainstream!
I'm not worrying, I'll be sticking to the fundamentals taught here until Kyle or Carson say otherwise.
I have been hearing this a lot recently and I have to agree with you. As long as the search engines exist, I don't think we have to worry too much about SEO no longer being important.
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It's a really vague thing for them to say, actually. It's better to think in terms of niches and keywords. I think there are still a lot of low competition keywords out there.
But if saturation is the problem, surely that would be true of social media too, or any other use of the internet?
But the upside of it all is that the more people there are online, the more customers there are.
I actually think it's never been a better time to do proper, genuine SEO like is taught here. Google is much better at weeding out the blackhat SEO guys, leaving more room for us genuine folk to occupy the search results with our great content.
Couldn't agree more, and I have heard the same about social media. Call me biased as I'm not the biggest fan of social media marketing in the world, but people are getting more and more thrust upon them each day in their news feeds.
There's only so much they can like, consume and share. But as I say, I'm probably biased.
I'm not a fan of social media either. From a marketing perspective, it's probably hard work because people are mainly on there to stop themselves getting bored. I don't know about you, but when I'm actually interested in getting something I search on Google.