The Sky is Falling!
I don't know about you, but it seems everywhere I look these days people are saying that content marketing and SEO are becoming a lot less effective as the internet is reaching a saturation point.
Just in case you're new here, these methods are the foundation of what is taught here inside WA.
The next time I read something like this, I'm going to be taking a closer look at exactly who wrote it, and what they recommend as the alternative. I'm guessing it's going to be social media, paid advertising or the latest and greatest marketing technique to hit the net.
If you think about it logically, how could it ever reach a point of saturation?
As long as search engines exist, they'll always be hungry for the most relevant, up to date content and the people that provide it will come out on top.
And as long as the search engines are hunting this content, there will always be some form of SEO involved to help the search engines understand it.
Has anyone else noticed this or is it just me?
But if saturation is the problem, surely that would be true of social media too, or any other use of the internet?
But the upside of it all is that the more people there are online, the more customers there are.
I actually think it's never been a better time to do proper, genuine SEO like is taught here. Google is much better at weeding out the blackhat SEO guys, leaving more room for us genuine folk to occupy the search results with our great content.
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There's only so much they can like, consume and share. But as I say, I'm probably biased.
