Almost no one will go to your site!
I read this blog post by Seth Godin this morning and just had to share...it’s SO appropriate for how we perceive our chances for success.
- There's a huge difference between "no one" and "almost no one".
- Almost no one is going to hire you.
- Almost no one is going to become a true fan.
- Almost no one is going to tell someone else about your work.
- Almost no one is going to push you to make your work ever better.
- If only 1% of the US population steps up, that's 3,000,000 people in the category of "almost no one."
- If only one out of 10,000 internet users engages with you, that's still hundreds of thousands of people.
The chances that everyone is going to applaud you, never mind even become aware you exist, are virtually nil. Most brands and organizations and individuals that fail fall into the chasm of trying to be all things in order to please everyone, and up reaching no one.
That's the wrong thing to focus on. Better to focus on and delight almost no one.
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Almost no one will read your post, Lee. lol But thank you anyway for sharing. I read and I liked it :)
This is a brilliant Lee, thanks for sharing it with us. It will ring true with me as I may be trying to focus on a wider market (android smartphones) rather than picking a sub-section, I'll wait and see before narrowing it down.
Thanks again, and best of luck (y)
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Very well put Lee! Even if you did not write it yourself, you recognized the value.