if the link is modified to add this to the end then it may display page 2 automatically on opening....
you can still move around as normal...
To target an HTML link to a specific page in a PDF file, add #page=[page number] to the end of the link's URL
depending on how you are showing the pdf at the moment...

This might help you : https://formidableforms.com/how-to-add-a-wordpress-pdf-viewer-to-your-website/

Have you considered converting it to an image?

Howdy, this might help
https://www.wpbeginner.com/wp-tutorials/how-to-hide-blocks-from-specific-users-in-wordpress-editor/

Good observation I noticed it too.

I see you have awesome responses, kindly let us know if you require additional assistance.

Hey Larry,

Continuous scroll was introduced on mobile in October 2021, and on Desktop in December 2022.

BUT

The Desktop version has only been rolled out to "English Queries in the US".

Therefore, we are yet to see this on the other side of the pond.

Essentially, this is to enhance the searcher's experience.

Many searchers "give up" at first attempt in they don't find the answer to their query on the first page.

Whereas, there is research and statistics which say that some searchers who REALLY want to know the answer to a query with search up to 4 pages deep into Google... hence the new scrolling feature.

As for "ranking on page one", while a lofty goal for new starters, I would think that the vast majority of SEOs over the years have specifically aimed for the top 3 spots.

The difference for ranking at number one and number nine, even for a longtail keyword, could literally be thousands of monthly visitors.

However, it will be difficult to pull any statistics from just one single month of Desktop continuous scrolling.

But, you can guarantee that within about 3 months many of the "Big Names" in the industry will have written about this, made videos, and will compare their "pre-scrolling" statistics with their "post-scrolling" statistics.

That will be interesting to see.

I would say that one thing everyone can do in the meantime is to focus on more captivating TITLES.

So, whereas if you were ranking in position 15 a couple of months ago you could probably expect ZERO traffic from that search term.

However, now, with continuous scroll, you almost get a second bite at the cherry.

So, it makes sense to make your article (esepcially the title) stand out above your competitors.

I'm sure this will lead to many "clickbait" titles:

"Do You Want to Know How I Lost Weight By eating 52 Quarterpounders?"

(Clearly, the answer will be, I had one "cheat meal" a week over the course of a year, LOL).

But, I guess it's a great opportunity for everyone to work on their copywriting skills.

Partha

Is this about desktop or mobile?

Hi, Larry

I had been noticing Google testing this continuously scrolling format on my laptop for the past month.

This may be the new results format going forward for 2023, which would match the Google mobile search results.

It won't make any significant difference in terms of what's important from an affiliate marketing point of view. We don't have to know exactly where our results fall in the SERPS. You can still get a rough idea and, more importantly, what's above the fold on page one in terms of UGC, etc.

The data in GSC and GA are still the most important metrics for your website. You may also consult Jaaxy Site Rank or a similar tool

I'm certain one of the other WA members will have more specific information on your question.

Happy New Year!
Frank 😎🎸

Could you let me know if you found the answer to this? I see no one answered. I am not familiar with how to fix that. I am hoping you have found a solution by now.