How to Write Quicker & Scale Faster.
Today I want to talk about content, in particular, how to accelerate your content. Just a few days ago I ran a class on accelerating content (available to all Premium members) and within it, I discussed a strategy and structured game plan you could layout to publish a blog post each and every day on your website.
That was met with excitement on one hand, and a sense of overwhelm on the other. The most common fear was the "what if I can't write 7 blog post per week".
First off, don't panic. If you can truly only publish an article per week, you are going to be completely fine. You can still rank publishing content at this frequency, and some top blogs out there post only ONE article per week.
However, the more QUALITY content that you can publish to your website, the more chances you will have to get indexed and ranked in Google. These rankings, then translate into traffic and subsequently into opportunity.
More content doesn't always equate to better results. More content with a website that Google deems as an authority, leads to better results. So your first focus should be establishing a relationship with Google, with quality content, quality design, a focus on the core vitals (like speed) and THEN you can consider ramping up the rate at which you are publishing content.
So the goal as you move forward, is going to be able to ramp up your "posting" frequency, while retaining the overall quality of your content and the comprehensive nature of your content.
But how do you do this if you only have a set amount of time in a day?
There are two ways, organization and speed.
I want to spend a moment to discuss both of this, because if you are able to improve your proficiency in both of these, you are going to be able to pump out more content (and create more opportunity/income).
Improving Your Writing Organization
I have my weeks when I am ultra productive, and my weeks when I don't accomplish nearly as much. When I try to reverse engineer the weeks, they don't usually look all that different. I get going at the same time in the morning, I am drinking the same amount of coffee, I spend the same amount of time at my computer, and I have the same level of work ethic.
However, there was a trend that I discovered in recent years. The weeks when I would spend Sunday evening mapping out my goals for the week, with a specific breakdowns of my daily activities, and an organized list of my longer term goals (my pull list). This has had a profound impact on my overall efficiency, not just in terms of content creation but all business related activities.
In my recent class, I provided a sample "weekly" and "monthly" writing schedule, that shows the research-to-write process laid out, with a goal of one article per day. You can check it out here.
Of course, you can adjust your goals accordingly. If your goal is 2 articles per week, lay out within your daily tasks. If you want to write 14 articles per week, then the same goes for that.
3 Strategies for Improving Your Writing Speed
There are a few ways to improve your writing speed, and I have already covered the "preparation" component which will lead to more focused and organized writing. But what if you want to improve the actual speed in which you can create content.
There are 3 ways that you can improve the speed of your content production.
(1) Write Faster (Typing). If you struggle with typing and you cannot pump out 40-50 words per minute, then you might want to take advantage of some free "typing" programs out there. These can help you improve your speed, and avoid being "hunt and peck" typist.
One of the best platforms for typing practice is Typing.com, and you can leverage this even if you are an intermediate typist and want to move to 80+ words per minute.
(2) Dictate (Speech to Text). If you can’t type, either get better at it (by practicing) or find alternatives to typing. Dictation is something that we can all do, and the average time you can write when you dictate is over 150 wpm. If you can’t type that fast, perhaps dictation is your solution (and then simply focus on editing your content after the fast.
All devices have built in dictation, including all mobile devices and if you are using a laptop or computer, you can leverage those. If you are looking for the dictation on your computer, here are some good resources:
(3) Outsource (Hire Help). You can scale up your writing by finding a good writer. You don’t need 10 writers, you need one and you need one that will be consistent with you.
Some of the best freelancing platforms for acquiring content writers or gigs, are as follows:
Find out what works, systemically break down the process, and then source it out. I recommend keeping the marketing components of outsourcing in your hands, so avoid trying to piece that work off in particular in the early stages of your business.
Another thing that I recommend is that you schedule your focused writing activities to your PRIME hours. Anyone can do research when they are not all that focused, but it is incredibly hard to write great content when you are not focused. My best time of the day is around 10am in the morning, or in the evenings so this is typically when I focus on my power writing. So find your "ideal" writing hours of the day, and aim to utilize those for your focused content creation.
Those are three ways you can "scale up" your content to produce more, and the same amount of time. If you can produce more, in the same amount of allotted hours, your business will work at scale...meaning you will create more opportunity and revenue, without having to make time sacrifices in your day.