Avoid the following practices and methods of creating content.

Avoid the following practices and methods of creating content on your site or Google with penalize you (lower your rank)

• Automatically generated content that adds no value to your users
• Participating in link scam techniques that attempt to increase your page ranking. I you want links, get them from other pages that add value to their users.
• Creating pages or sites that have little or no content. Such as adding low-quality guest blog posts . Remember to add value to your users.
• Cloaking
• Hidden text or links, adding content with white text on a white background, hiding text behind an image, adjusting or setting the font size of text to 0.
• Scraped content from other website without adding original content thats add value to the scrape content. I just wouldn’t use scrape at all.
  
• Featuring content from affiliate programs that do not have enough added value content that differentiates them from other sites on the web. For example reviews directly from Amazon or Wealthy Affiliate.
• Loading pages with irrelevant keywords ( Keyword stuffing). Loading a page with keywords or numbers in an attempt to manipulate a site's ranking in Google results.
• Creating pages with malicious intent and behavior, such as phishing or installing viruses or trojans.