Avoid the following practices and methods of creating content.

Last Update: December 11, 2016

Avoid the following practices and methods of creating content on your site or Google with penalize you (lower your rank)

  • Automatically generated content that adds no value to your users
  • Participating in link scam techniques that attempt to increase your page ranking. I you want links, get them from other pages that add value to their users.
  • Creating pages or sites that have little or no content. Such as adding low-quality guest blog posts . Remember to add value to your users.
  • Cloaking
  • Hidden text or links, adding content with white text on a white background, hiding text behind an image, adjusting or setting the font size of text to 0.
  • Scraped content from other website without adding original content thats add value to the scrape content. I just wouldn’t use scrape at all.
  • Featuring content from affiliate programs that do not have enough added value content that differentiates them from other sites on the web. For example reviews directly from Amazon or Wealthy Affiliate.
  • Loading pages with irrelevant keywords ( Keyword stuffing). Loading a page with keywords or numbers in an attempt to manipulate a site's ranking in Google results.
  • Creating pages with malicious intent and behavior, such as phishing or installing viruses or trojans.
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jtaienao Premium
Great information. Thanks for sharing.

Regards,
Jerome
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Mdh46 Premium
Very helpful information
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ProlificOne Premium
There are some of these I didn't even know existed (can't you tell I'm still a newbie}. I appreciate your sharing!!

Thank you!
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CandidaC Premium
Good advice, you must always add value, thanks for the post:)
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brooksbode90 Premium
Some wise thoughts there, wise advice indeed, Keith.
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WLG Premium
Thanks for sharing this valuable information with us Keith-William
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KeithMaki Premium
Adding value is very important! Thanks for the reminders! Keith
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martycanaday Premium
Good information! Thanks!
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Chrissies Premium
Yep, always try to add value :)
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ChrisGooden Premium
Always add value. If you don't, what have you actually achieved?
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joshlewis83 Premium
As I'm building out my site, my mantra has been to write content as if I were only writing it for my friends, family, and those closest to me. When your true motive is to provide value and better the lives of your readers, you will succeed.
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Tezsie Premium
Sensible points, though I don´t understand why anyone would do the following: ¨Hidden text or links, adding content with white text on a white background, hiding text behind an image, adjusting or setting the font size of text to 0.¨ Why add invisible text at all?
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JanFredrik Premium
I`m not sure, however I think the most common occurrence of this would be doing it by mistake, and so its hidden, and so it will lower you rating without you even knowing it. Not sure though, just the first thought that came to mind.
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Tezsie Premium
Thanks, Jan. Errors are easily made indeed. But one would notice on the first check, I think.
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Caroline67x Premium
Really useful. Thank you ☺
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ChrisGooden Premium
The simplest way to produce valuable content is to think about what you want to receive when you are genuinely searching for something for yourself.

All the stuff you have listed is stuff you'd turn your nose up at if someone presented it to you. Google does exactly the same.

Google's stated intent, from the day it came into existence, is to provide the perfect answer to the user's search intent.

So should you.
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tec2man Premium
Good post, thank you for sharing.
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BrettLS Premium
Great information.
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CSHELOR Premium
OK. Cool. Thank you for verifying that for me
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kasage00 Premium
Thanks for sharing!
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VeronicasLuv Premium
Well, fortunate enough for me, I don't even know how to do most of what you listed. What's cloaking?
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kmotte Premium
Cloaking refers to the technique of presenting different content or URLs to human users and search engines. Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides our users with different results than they expected.
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VeronicasLuv Premium
Ahhhh......thanks for clarifying.
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ScottM2 Premium
Thanks very interesting. What is cloaking ?
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kmotte Premium
Cloaking refers to the technique of presenting different content or URLs to human users and search engines. Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides our users with different results than they expected.
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ScottM2 Premium
Thanks for taking the time. I have so much to learn LOL
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reanna1 Premium
Thanks for sharing!
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MoragK Premium
Hi there, thanks for sharing. Its always good to have a list written down for you. Be yourself, be original. All the best.
Ann
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NathalieJG Premium
Never thought that people would hide content with white text on a white background!
What's the idea?
Learning every day...
Thanks for sharing.
N
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kmotte Premium
Typically on a page usually at the button of the content some would include ever city or state where they wanted to target. So for instance if I wanted to make my post appear to be relevant to users of your city, they would just add your city to the list at the bottom.

They would not have any other content about your city only the name. Therefore it doesn't add value, it was a trick to get the page rated for their service or product.
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NathalieJG Premium
Thanks for clarity.
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Toshmack Premium
Many thanks for the share :)
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MartyStewart Premium
Reminders always welcome. Thanks
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EdwardSeeley Premium
Thanks for sharing. It's always good put reminders out that content should be original and add value. Cheers
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CSHELOR Premium
What do you mean by value content
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kmotte Premium
Content that your customers can benefit from; content that solves a problem they have. That's how you stand out from your competition.
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gifted76 Premium
and recently they added any site known to promote fake news or fake titles to grab viewers. There was a report about a huge crackdown on these sites also.
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MKearns Premium
In other words, don't detract and ADD VALUE!
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