Websites are Eternally in Progress. Mr. Bo-Bo's Anyway

Last Update: March 07, 2015

Sometimes you think your work is done. But then you step away for a minute, look again, and realize how much more work you have to do. And by 'you', I mean 'me'... although I do mean you, too.

We tend to be so proud of our progeny that we are blind to its flaws and miss out on ways it can be improved.

On my (latest) website (http://InfusiasmStore.com) I was in such a rush to just get it out there that I couldn't see the forest for the trees. Since initially releasing it I have undergone a series of improvements and will probably continue to find things that bug me. Which is okay.. we need to continually update our websites to keep the big G happy, right?

I don't know if this list will be relevant to your website or not, but if you sell products it might be (and if you have more tips feel free to share them in the comments so the rest of us can learn!). These are things I have changed along the way:

  1. Posted better photos - Number one thing I found lacking on my site. I thought my initial photos were decent... they showed the packaging and I tried to make them look good. More often than not they were crooked or out of perspective... but hey, it was a photo! *so proud* After combing the web I felt like they were amateurish and boring. And I felt like pics of the product would better serve me than just a boring picture of the packaging. Spice blends are much more attractive up close, the customer can see more detail... color and texture.
  2. Homogenize the descriptions. Instead of trying to remember how I worded something that I repeat in every category (shrub concentrates, spice blends, finishing salts, sweet crystals), I worked on a version that I liked and copied and pasted it into each product description. It gives the website continuity and makes it appear more professional.
  3. Link the crap out of it. I have heard internal links compared to a spider web that gives structure to a website. Some ways I have linked are linking from products to posts and vice versa, linking to FAQs, etc.
  4. Add a more obvious call to action. If someone is looking for a product but they're on the fence, I want them to know that I have samples available for sale. That's a less risky purchase. Especially for items that a customer can't smell or taste. So I created a button that links to the sample page, making it obvious and also simple for my customer to find.
  5. Information. Customers want to know what they're getting for their money... the size of the product, what's in it, in my case nutritional data. I offer sugar-free products, but a few of them contain molasses so I make that obvious and give the customer the option of having it omitted if they want the blend but not the molasses. I also put xylitol in my shrub concentrates and it's highly toxic to dogs so I make sure my customers are aware of that, and I offer an unsweetened version if they prefer other sweeteners.
All in all I am trying to think like a customer. What do they want to know? What will entice them to buy? What pet peeves turn them off?

Some things are obviously out of my control (the cost of shipping, for example), but I'm trying to remove as many roadblocks as I can.

So I close with two requests:

1) If you have additional tips that I didn't cover, please add them in the comments so we can all learn, and

2) If you looked at my website, did anything fall short? Is there any information I am missing? Links I could add? Etc. I haven't updated all of the photos yet, I'm hoping to finish that tomorrow, if you have ideas for staging the products that's cool, too. For the concentrates I plan to show the bottle, a glass of the concentrate mixed and some of the ingredients with a natural background... plants or something.

Hope everyone is enjoying their weekend... I'm watching movies, drinking iced coffee and (as usual) working.

Oh... random and unrelated... I love birds and have gotten some great pics lately. For all that I suck at photos of my products, I take pretty good photos of birds (I think). Here are a few, hope you enjoy them:

Cardinal Richelieu

House Finch

Eastern Bluebird

Junco (?)

Red-Winged Blackbird

Lady Richelieu

Eastern Bluebirds

... The red-tailed hawk keeps taunting me, but never when I have my camera... I'll get him some day.

Join the Discussion
Write something…
Recent messages
Maxiam59 Premium
I did not have any problems when I went to your site all the best
Reply
kleblanc13 Premium
Thanks. Support says they don't either, but I still do. It's fine unless I click anywhere on the site and then I get a popup.
Reply
Maxiam59 Premium
has to be in your computer then I would suggest to run a virus scan
Reply
kleblanc13 Premium
I have and just quarantined a bunch of files so hopefully I will see a difference.
Reply
Loes Premium
Great pictures Kristy,(:missed the K) and I will take your linking the crap out of it to heart:) have a nice "working"Sunday:) Loes
Reply
Har0ld Premium
Those two birds aren't camera shy... Thank you Kleblanc13
Reply
kleblanc13 Premium
I was actually in the bathroom kneeling down holding my camera above my head so they wouldn't see me, hahaha
Reply
SowAndReap Premium Plus
Something is going on with your site. I went to check out the salt popcorn and something came on, not related to your site. I thought it was strange, so I check again and everything was fine.

I said let me clean out my cookies and try again and it happen again some iLivid popped up. This is the website. I do not know what is going on.

I would have others look at it and see if they have the same thing. Where is your site hosted, If it's hosted here, I would place a support ticket. You could lose customers because of this.

It wouldn't allow me to add the link in here of the popup.

Now I'm worried about my sites if I have the same thing.
Reply
kleblanc13 Premium
So far no one has mentioned it, I'll try incognito and see what happens when I click the link. That's weird... I hope there's nothing wrong. So iLivid is the name of the website that popped up?
Reply
SowAndReap Premium Plus
Yep! It was iLivid I can try and pm you the link!
Reply
kleblanc13 Premium
It may be on your computer. I was reading this and it sounds like it's bundled in with software downloads... I hate when they do that and hide it hoping you won't notice (and I typically don't until later). http://botcrawl.com/how-to-remove-ilivid-virus/
Reply
kleblanc13 Premium
I'll ask support though, just in case because you're right, I definitely don't need to lose customers! Thank you for telling me about it.
Reply
SowAndReap Premium Plus
I hope so, cuz I would hate for that to be on your site. Let me do a virus scan.Thanks!
Reply
SowAndReap Premium Plus
It could be a virus on my side too. like you said!
Reply
kleblanc13 Premium
I just sent a message to support, just in case. Think I'll also scan mine... it's been a while since I initiated one but my anti-virus is supposed to do it on a regular basis.
Reply
SowAndReap Premium Plus
well we are in the making money from home industry, so there is no telling what is going on.
Reply
kleblanc13 Premium
They said they updated my WP version and to recheck.
Reply
SowAndReap Premium Plus
update it and I will clean my cookies again and see what happens let me know when you updated it.
Reply
kleblanc13 Premium
They've already done it
Reply
SowAndReap Premium Plus
well I checked it and this time it's a flash player. It says download sbplayers.net

I didn't have any viruses on my computer. I would check all your plugins and make sure they are all updated
Reply
kleblanc13 Premium
Okay, I sent another message to support. All my plugins are updated.
Reply
kleblanc13 Premium
Oookay, they told me to flush my DNS and clear my cache so I did that... not sure how that helps but can you try again?
Reply
SowAndReap Premium Plus
Sorry I was waiting then I went to bed, I cleaned my cookies again and check it and nothing came up. It seemed to have worked whatever you guys did. Glad you got it taken care of.
Reply
kleblanc13 Premium
Good... I was still seeing it... I had support check it, I uninstalled the theme and reinstalled... uninstalled and tried other themes (and HATED THEM)... finally I ran malware bytes and it quarantined a bunch of stuff then rebooted and now I don't see it anymore. THANK GOODNESS! Time to run a backup!
Reply
SowAndReap Premium Plus
I'm happy, wow I would be soooo stressed out if that happen to me. I was like I have to tell her, she can't have her site like that.

I'm sure you were like FIX IT, with the support. Lol I'm so happy you got everything worked out. :))
Reply
kleblanc13 Premium
I was just frustrated because they changed the theme and that was that. Problem solved... to them anyway. But now my shit looked like crap and I had to start over.

So I asked them why - with the same theme - the mrbobobook.com site wasn't having the same issue. I tried three other themes and they didn't do what I wanted and that theme is perfect... I even contacted the developer... really nice guy, he suggested a couple of things but if it hadn't cleared up I would have been SOL.
Reply
SowAndReap Premium Plus
That is so frustrating. Especially when you found something you really like. I feel your pain.

The main thing though is that you want users to have a good experience on your site.

You don't want that pop-up stuff coming up. They will probably just leave and won't want to buy anything because they won't trust your site. That's so important.

You're very creative and I'm sure you can work through this. I know it's more work and more IRK. I have my IRK days too. So you're not alone. If you ever want me to check it again, I will be happy to. :)
Reply
kleblanc13 Premium
Well it all worked out in the end. I get to keep my theme and don't have to redo my site. It's backed up and I added more security features.

Thank you so much for letting me know - you're right... last thing I need is to lose potential customers... ever... but especially while I'm trying to build a reputation.
Reply
SowAndReap Premium Plus
I'm glad it all worked out in the end. No problem about letting you know. I would want someone to tell me if that happen to me. I don't have time for that stuff. Lol I

love your site, I think you're doing a great job! :) I gotta look into the popcorn salt. :)
Reply
kleblanc13 Premium
Thanks.... it is definitely a work in progress...
Reply
nurseannie Premium
Very enjoyable and I love the birds. Have a lovely day AM
Reply
Top