10 Key Lessons I've Learned Over the 10 Years Here at Wealthy Affiliate

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Hey guys! This year marks 10 years since I first joined Wealthy Affiliate. It's been a wild ride over the last decade, and I've learned a thing or two along the way. I'd like to share some of those lessons. Here are 10 lessons I've learned over the 10 years here at Wealthy Affiliate.

1. The World is Rapidly and Radically Changing

Look around. The digital landscape isn't what it was 10 years ago. Heck, it isn't what it was 1 year ago. New platforms, tools, and audiences are popping up faster than we can blink. December 2022 was a turning point with the dawn of ChatGPT. And when those floodgates opened, boy did they open.

Compared to when I first started, I firmly believe that now is the best time in history to do what we do as online entrepreneurs. And platforms like WA have become more relevant than ever before.

We see changes in the history of mankind, right? First, there was the discovery of fire, then the invention of the wheel, the industrial age, the rise of the service and experience economies, and now, we are not just at the tip of the information age, we are fully immersed in it. Information is the new gold.

The new changes over the last year have changed how people search online; how they buy; and ultimately it is changing how they think, feel, and behave. Look at what's happening as we speak with the Apple VisionPro. It's a crazy world!

Technology has shrunk the world into a tiny little village and markets are open to us more than ever before. And believe me, in 10 years the digital landscape will be totally different than it is today. In other words, change is the only constant. This brings me to my next point.

2. Embrace the Change

The key is to embrace the change. Don't fear it.

People are afraid of artificial intelligence. They fear their jobs will be lost. But I say, "Bring it on!". You see, AI will not take our jobs or our livelihoods. No sirie! However, people using AI are the ones who will take our proverbial breakfast, lunch, and dinner from us. Advice? Get with the program!

Now's the golden era for what we're doing here at WA. The internet's not just growing; it's evolving. And with evolution comes the chance to be at the forefront. And we as members of WA are in a unique position to do just that. Armed with the tools, techniques, and technologies available to us online and particularly here at Wealthy Affiliate, we have the opportunity and ability to lead in this digital transformation. and we can be confident that as the digital world changes WA is going to be rolling with the punches as I've seen them do over the last decade. WA is always right on the money, riding the waves of new trends.

So, don't just dip your toes in; jump in, headfirst. Explore new trends and ideas. Now is the best time to be here, doing exactly what we're doing. Embrace change. Adapt to change. And adopt change.

3. Count Your Blessing and Celebrate Every Win

Another important lesson I learned is that to keep the momentum going, you need to count your blessings and celebrate every win, no matter how small. Got your first subscriber? High-five! Made your first sale? Do a little dance! I remember when I got my first affiliate check back in God knows when I was over the moon. It was only $54 but I never enjoyed $54 so much. I thought to myself, "If I could make $54 doing very little (just a few blog posts), imagine what could happen if I did more."

You see, it's easy to get caught up in chasing the big milestones. But it's the small wins that keep the momentum going. Celebrate them all. Tony Robbins always says that 'every millimeter counts'. When a ship sets sail, if it is off by just a few millimeters when it gets started, it will miss its destination entirelly in the end. So every millimeter of progress you make towards your goal should be celebrated.

4. Set the Right Expectations

I see it happening too often among my peers here at WA. They start off hot and sweaty, eager and excited. And that's all well and good. However, in a few months, they lose momentum when they find that it's more hard work than they expected. They frown on "Get Rich Quick Schemes", yet when they don't get rich quick they run for the hills shouting, "Affiliate marketing is bogus!"

I have to be honest, I was one of them. But no matter how much I ran, I kept returning to the same conclusion over and over again. The only way to financial freedom and heck, even getting rich, is through having your own business (or winning the lottery or inheriting a fortune but we all know the slim chances of either happening). And the easiest and best way (in my humble opinion) is by leveraging the power of the Internet. Affiliate marketing is one of the best online business models out there, hands down. It has worked for millions, for me, and it can work for you too, if you have the right mindset and you set the right expectations. And what are the right expectations: it takes money, time, and energy.

So many do not want to spend the money on training, ads, tools, etc. It's a business after all. So some money must be spent. And if you do not have any money, you'd have to trade in time to make up the shortfall of cash.

So be patient. Keep following the training here at WA and what you'll no doubt learn by trial and error. Remember Thomas Edison failed 1,000 times before he had a successful working prototype of the light bulb. Failure is simply the pathway to success.

5. SEO is Necessary, But Not Sufficient

Sure, SEO is your ticket to visibility. But don't let it be the be-all and end-all. Great content, genuine engagement, and a solid network count for a lot more. Think of SEO as the base of your cake. Important, but it's the icing and decorations (your content and interactions) that make it irresistible.

As Kyle says in the training, SEO is like a tap of organic demand that once turned on is impossible to stop. However, very often, and even more so now that the landscape is more competitive, it takes time to build strong demand using SEO.

You may want to consider a hybrid approach. You can start using paid ads (once you learn how to use it effectively). You most certainly need to consider email marketing. This is STILL the most powerful form of digital marketing. Once you have a solid contact database you can email them with offers all the time, and it is virtually for free (minus the monthly fees for email automation software such as MailChimp, Awebet, Conevrtkit, ConstantContact, etc.). If you're not building a contact database and using email marketing you're missing out on 90% of potential revenue.

In the past few years, I've built an email database of over 11,000 contacts and counting. In the scheme of things that's still considered a small number but it really works.

6. Don't Confuse Activity for Productivity

We've all been there. Busy as a bee but nothing substantial to show for it at the end of the day. It's easy to get lost in the hustle and forget the goal. Always ask yourself, "Is what I'm doing right now moving me closer to my goals?" If not, it's time to reassess.

I used to find myself focusing on design. I wanted my images and blog posts to look sexy. So I used to spend an inordinate amount of time designing, when in fact I'm no designer. I found myself doing a lot of nice things, often at the expense of the necessary things.

Even your time engaging with the community here at WA, while important, should always be measured against achieving your goals. So ask yourself, "Is this conversation in the chat helping me or am I ultimately making an excuse for not doing what I'm supposed to be doing in my business?"

So don't get distracted by the bells and whistles in the online world. Do what's necessary for your business. Which brings me to the next point.

7. Treat Your Efforts as a Business

This one's crucial. It's easy to fall into the hobby mindset, especially when you're working from your kitchen table. But here's the deal: if you want to see real success, you've got to treat this like the business it is. That means setting goals, keeping track of finances, investing in your growth, and yes, sometimes making tough decisions. Your mindset shifts when you start treating your efforts seriously. And when that happens, so do your results.

To turn your passions into profits you need to stop treating your blog as a hobby. I'm not saying don't have fun doing it. But you should see it for what it should be: a business. Period!

8. Getting it Done is Far Better than Getting it Right

Perfection is a myth. Waiting for everything to be "just right" is the perfect recipe (and quite frankly, excuse) for never getting anything done. Write that post, start that campaign, and launch that product. Done is better than perfect. Always.

This is a trap I fell into several times. I'm an analyst at heart. So I used to spend lots of time researching and researching. Jaaxy and Google Trends were my best friends. But I found myself getting stuck in what I call, "Analysis paralysis". I'd spend hours trying to find the perfect keywords and the blogs never got written. I'd spend an inordinate amount of time trying to find the best niche, but the business never got launched. A couple of years ago I had to force myself to break free from the analysis paralysis mode and just get started.

9. Don't Do it Alone

The journey of an online entrepreneur can be lonely. But it doesn't have to be. The Wealthy Affiliate community is a goldmine of support, advice, and camaraderie. Lean on it. Collaborate. Grow together. It makes the journey a lot more fun and a lot less daunting.

But my caveat is this: don't just partner with people who are nice to you. Find real and lasting connections here. And give as much as you receive, even more.

10. The Name of the Game is to Stay in the Game

A mantra that I've adopted from one of my mentors is this: "The name of the game is to stay in the game until you win the game." If you keep doing the work and following the training, it's virtually impossible to lose.

It's not about quick wins or overnight success. It's about staying power. The landscape will keep changing, and challenges will come, but staying in the game, learning, adapting, and growing - that's where success lies.

So in wrapping up, let's get real for a second. This journey we're on? It's not just about the hacks, the strategies, or even the wins. It's about the grind, the setbacks, and, very importantly, the comebacks. It's about how we dust ourselves off, tweak the plan, and dive back in. It's that mindset, that relentless, stubborn, "I've got this" attitude that's gonna make all the difference. Remember, it's not just what we do, but our mindset to keep doing it that will make the difference. Keep that mindset game strong, and there's no telling how far we'll go. Here's to making the next chapter our best one yet.

Cheers to our success!


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Recent Comments


Good morning Kevon,

Thank you for your blog post; it's appreciated. It looks like you have achieved much since you have been here at Wealthy Affiliate, which is fantastic.

I hear you regarding celebrating wins, that makes a lot of sense as small wins can be multiplied over time, as you rightly mention.

Regarding setting the right expectations, I hear you big time! I have also seen so many people come to the platform who are full of excitement and eager to move forward. And yet disappointment can quickly set in when it doesn't happen as quickly as they expect.

I believe that one of the best things we can invest in is training. I didn't do brilliantly at school as it didn't really interest me, but I could do the basics like mathematics and English etc. My point being that we can change this situation, I have learned so much more since I left school, despite it being a long time ago. I certainly didn't expect to have an online business, it was something that I would never have dreamt about.

I believe that to me people get caught up in SEO technicalities, sometimes we are just better off to write genuine quality content, which if we know any niche, is not too difficult. It's too easy to overcomplicate things!

It's great that you have built such a large list. It's also interesting regarding that we could be missing out on 90% of revenue without a list.

Confusing activity for productivity is a great one. We can actually feel like we're busy, but we can be looking at social media and everything else on the Internet. Something that I have found really helpful is using the Pomodoro technique and using the timer on my computer. It helps to give me accountability and keeps me moving forward.

I thoroughly enjoy engaging with the community here, but it's very easy to spend a good hour on the platform, which could potentially equal one blog post. Which, in turn, equals seven blog posts in the week that we could have written! There is a very fine line!

I agree with you; we have to treat our online business as a real business and get serious about it. I'm always amazed when people are surprised that they have to upgrade and to spend money. We have to invest in our business to grow.

I know of a perfectionist who is quite close, the fact is if you are a perfectionist, it almost means that you can't do anything, as there is that danger that it won't be perfect. I work on the assumption that we are better to make a mistake rather than doing nothing at all!

It's interesting about not doing it alone. When I first started out back in 2004, I was researching Internet marketing and making money online, etc. The problem I had was that I didn't have anyone to ask a question or to collaborate with. The Wealthy Affiliate platform changes all this.

That's a good term, Kevon, "the name of the game is to stay in the game"! I haven't heard that one before, but it certainly makes a lot of sense. I agree with you; if you follow the training and are consistent, we should see success. All the successful Internet marketers that I know are consistent.

Thank you for a really excellent and fantastic blog post. It's also great to see you doing so well; good for you for making it happen.

All the best.


Hey Roy,

Wow, your comment is like a breath of fresh air, packed with insights and reflections that really hit home. It's like we're having a coffee chat, sharing stories and lessons from the trenches of online entrepreneurship. Thanks for taking the time to dive deep and share your thoughts; it's this kind of exchange that adds so much richness to our community.

You're spot on about the importance of celebrating wins, no matter how small. It's those little victories that keep the fire burning, especially when the road gets a bit rocky. And yeah, managing expectations is a huge deal. It's like expecting to run a marathon without the training – you've got to build up to it, step by step.

Your take on training and continuous learning really resonates with me. It's never too late to pick up new skills or explore something completely out of left field. The beauty of this journey is that it's tailor-made by our own experiences and willingness to grow, way beyond what any school could offer.

And let's talk about SEO and content creation. It's like we're all trying to crack some secret code, but at the end of the day, it's the genuine, heartfelt content that wins the race. Do you think we sometimes lose the essence of our message in the scramble to appease the SEO gods?

The Pomodoro technique you mentioned is a game-changer, isn't it? It's all about finding those productivity hacks that work for us individually, turning potential distractions into focused sprints. I'm going to steal it and implement it in my day-to-day routine. Hope you don't mind.

Engaging with the community is another double-edged sword. It's incredibly valuable, yet, as you said, it's so easy to get caught up and watch the hours slip by. Finding that balance between community engagement and content creation is an art form in itself.

Investing in our business, embracing imperfection, and leveraging the power of community are all crucial pieces of the puzzle. It's refreshing to hear your perspective on these, especially the reminder that perfectionism can be paralyzing. Action, even if imperfect, always trumps inaction.

Your closing thoughts about staying in the game and the power of consistency are the perfect cherry on top. It's a marathon, not a sprint, and those who keep at it, refining and learning as they go, are the ones who cross the finish line.

Roy, your comment is a treasure trove of wisdom and encouragement. Here's a thought to keep the conversation rolling: In your journey, what's been the single most impactful lesson or strategy that's kept you "in the game"?

Looking forward to more of these enriching exchanges!

All the best,


Good morning Kevon,

It looks like you're making the most of AI; it's amazing what it can do. Especially when someone writes a long reply, it's a quick way to answer.

As to your question, I'm not sure if I'm answering the question directly. However, I would say the biggest thing that keeps me in the game is knowing the power and the potential of the Internet. Knowing that you can reach so many people across the globe, but of course, it takes time to build an online business. But with time, we can build our online business and grow it into something big.

I wish you all the best and continued success.


Hey Roy,

Thanks for your response and engagement. I see now, why you are an ambassador here on WA.

Yes, I do use AI sometimes to help polish up my writing and to generate ideas. It's a wild new world we're living in now, isn't it? One has to be careful though, as it can become a crutch of sorts.

Your answer is totally spot on. The Internet is huge. Over 5 billion people online. The world is literally at your fingertips. Just one click of a button and you can reach markets you can't even pronounce. And with affiliate marketing our words, our content can zip across the globe and inspire people and make a positive impact. Sure, it's a slow process, building something from scratch, but like you said, with time, patience, and the power of the internet, who knows how far we can go?

But alas, the challenge is that many people do not have the patience to see this business through. Over the years I've seen so many WA community members fall by the wayside. It's a shame though, as I'm certain that many of them could have hit gold if they'd just see it through to the finish line.

Wishing you much success my friend. And as we say from my neck of the woods, "Walk good".



Hello Kevon,

I totally understand Analysis Paralysis. But what I find myself doing is writing content that is on a familiar topic even though the headline is different.

So I stopped writing, then also my other website was hijacked by Google.

So I thought to myself, "If it's good enough to be hijacked, then I must be doing something right" Luckily the hijacked site was only 34 posts.

So now I will do another site in the affiliate marketing niche for beginners, knowing that since I've been with WA for 5 years, I should be able to help people who are just getting their feet wet.

I noticed you have a simple landing page that people will have to sign in to access your information.

That's a great idea - no wonder you have over 11,000 subscribers to your email list. If you don't mind, I will do the same. We are here to learn from each other don't you think?

All the best,


Hello Stella,

Thank you for sharing your experiences and insights. Analysis paralysis is indeed a common hurdle, and it's interesting to hear how it's manifested in your writing process. Your perspective on the hijacking incident is admirably positive, seeing it as a validation of your valuable content rather than just a setback.

Venturing into the affiliate marketing niche for beginners sounds like a fantastic idea, especially with your 5 years of experience at WA. There's a vast audience out there eager to learn from someone who's been in their shoes and can guide them through the initial stages of their journey.

Regarding the landing page strategy, I'm glad you found it inspiring! Absolutely, feel free to implement a similar approach. Sharing strategies and learning from one another is what makes the WA community so powerful. It's all about lifting each other up and sharing successes.

Wishing you great success with your new site and looking forward to seeing how your journey unfolds. Here's to growing our networks and helping more people along the way!



Your domain expired. no?

Hi Kevon. I really enjoyed and appreciated your encouraging post.

Congratulations on your 10 year WAnniversary.

Wishing you continued success and happiness for the next 10 years and beyond.

Hello Tracy,

Thank you so much for your kind words and congratulations! It's heartwarming to hear that you found the post encouraging. Celebrating this 10-year milestone with the WA community has been a highlight, and it's messages like yours that make the journey even more rewarding.

I'm looking forward to what the next decade brings and am excited to continue sharing, learning, and growing alongside wonderful members like you. Here's to mutual success, happiness, and many more years of enriching experiences at WA and beyond!



Thank you Kevon for your lovely message. It is a pleasure to know you and share in your WA journey.
The next decade at WA is going to be amazing for us all I am sure.

Best wishes

Thanks Tracy.

The pleasure is mine

That's a great message...Congrats on 10 years here, Kevon!


Thank you so much, Susan! It's been an incredible journey filled with growth, challenges, and countless learning opportunities. I truly appreciate your kind words and support.

Here's to many more years of shared success and community within WA!



Much appreciated! Here’s to many more years of success. Best wishes to you!

Same to you Susan

Great post, Kevon, and Happy 10-year Anniversary! 👍👍😎🎈

Frank 🎸

Hey Frank,

Thanks a mil for the anniversary wishes! It's been quite the ride, and I'm thrilled to have had the opportunity to share some of the wisdom I've picked up along the way. Your support and enthusiasm mean a lot. Here's to many more years of learning, growing, and succeeding! 🎸



You’re welcome, Kevon. 😎

Cheers! 🍻

All the Best
Frank 🎸

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