Thanos .ehem . Google snaps his fingers. so what's next.
For Daily Mail UK, 50% of its organic traffic are gone in an instant.
The SEO community is abuzz but nothing yet can be made out of the early chaos of the SERP fluctuation.
Some sites witness a noticeable increase in traffic while others suffer loss of precious traffic and thus earning.
2nd Major Google SEO Update In 2019
At the end of March, Google did a major update, and sites in the Finance and Health niche are greatly affected.
I lost 40% of traffic as certain medical keywords become 'unrankable'. That's because Google is after E.A.T, (Expertise, authoritativeness, trustworthiness).
Unless you're a medical expert, or an authoritative site, it's hard to rank for terms like anxiety, depression or other medical terms.
I rebrand, and revamp my site. I stopped promoting certain products that became almost impossible to rank.
Instead, I shifted my focus to products that are not critical to health and has survived the purge.
Google June Seo Update 2019
On June 4th, Google launch a 2nd major update less than 24 hours in announcing it. During the course of 2 months, I've produced more than a dozen articles that should survive similar update.
I knew that Google is improving the relevance of the search result.
As feared, 30% of my traffic was gone in an instance.
That's enough to send anyone into a panic frenzy.
But when I dive deeper into Analytics, i notice that 20% of lost traffics belong to a couple of articles that aren't reallly bringing in the money.
One was a 'how-to' post and the other is a 'review'.
As for the remaining 10%, they are spread over a considerable number of 'best of' articles, the main earner.
There Will Be Losses In Earning But I Presume It's Recoverable.
On the 3rd day of the Update, some of my affected pages managed to climb a few notch back. Amazon clicks took a hit, and there's a slight decrease in earnings.
Google is going for trust and relevance and there isn't any trick to go around this.
With a dozen of articles still climbing the SEO ladder, I believe I'm better prepared for this round of update.
In a way, this is like a continuation of the March Update, yet it has a broader implication.
It Also Shows There's A Need For An Alternative Source Of Traffic
While waiting for the Update to be fully rolled out, and to prevent from getting into a panic frenzy, I'm starting to make videos for Youtube.
It's always great to have more sources of traffic.
Wish me luck.
Do you suffer or gain from the Google June SEO Update? What's your plan moving forward?