June Google SEO Update, Dust Has Settled And It Could Have Been Worse
Each time there is a Google SEO Update, expecially major ones, my emotion will be take on a roller coaster ride.
The latest update, which saw Daily Mail UK losing 50% of search traffic, was huge. OK, huge is an understatement.
It's like Thanos snapping his finger.
Anyway, my traffic took a nose dive of more than 30% overnight. And a series of first page articles are pushed to 2nd or further down.
Some are totally de-indexed.
But with the previous Google Broadcare Update in March still fresh, and the strategies I've implemented, I'm keeping my fingers crossed that my site will survive this.
Google took 5 days to fully roll out the new ranking algorithm and the chaos ended on 8th of June.
Here are my observations as the dust settled.
- - Most of my money-making articles climbed back to page 1.
- - Traffic is almost back to normal.
- - Sudden increase in traffic of a long-dormant article.
- - Generally, traffic is still 10-20% below the level of pre-update.
It could have been worse. But I think my site survived with minor bruises. These two updates gave a very clear picture of what or where Google is heading.
Two buzzwords surrounding these updates are E.A.T and YMYL.
YMYL means Your Money Your Life. It meas websites that deal with information that may affect your health and wealth. Google is increasingly strict on sites like these and the past 2 updates has seen major shakeups in these niches.
What Is E.A.T?
E.A.T is Expertise, Authority and Trustworthiness.
While keyword research is important, the factor of E-A-T is getting more crucial in today's Google SEO.
If you write about helping people to get rich, Google will be looking for indicators related to E-A-T. Is it written by an expert? How can that be verified?
Having an author byline that says ' John Doe is a financial advisor in such a place' is not enough. Have links to your LinkedIn profile, or publications that you're involved with.
I've seen Review-Based websites ranking on top of mine, because they have a list of medical experts as authors, and with links to their LinkedIn profiles.
But what if you're not a 'certified expert' in your niche?
You'll need to cite more on your experience relating to the topic that you're writing. In Google's point of view, your personal experience has HIGH trustworthiness and may offset for the lack of Authority.
It's Time To Revise Your ABOUT PAGE
No one know when the next Google Update will happen. But judging by recent updates, it's clear Google is all about providing relevant search results.
It needs to know who's behind the contents and having an elaborate About Page helps. If you followed Kyle's training, you would have a rather solid About Page. It should tell people who you are, and how you're related to what you're writing.
What you need to add on are links to your credentials and publications.
One of my to-do list is to guest post on authority sites, not for the backlinks, but rather as an indicator that I'm an authority in the industry.
Hope this helps if you've been hit by Google update.