What The Heck Is Organic Traffic?!
I've been seeing and hearing the words, "organic traffic." What the heck is everyone talking about?
Ask me about organic vegetables and I can tell you lots. No pesticides, clean food, no GMOS... grass fed beef, cage free chickens...yadda, yadda, yadda.
Ask me about organic traffic and my eyes glaze over, my brain turns to mush, and I act like a deer caught in headlights.
So I set out on a mission to search for the meaning of this organic traffic that has had me baffled and befuddled for so long. This is what I found:
There are basically two kinds of traffic that comes to your website.
- direct traffic
- organic traffic
Let's take a look at Direct traffic.
Direct traffic is the most common; it is people visiting your site without having been referred by another source. In other words, your traffic didn't enter your website because someone clicked on a link from a search engine, Facebook, or another website with a link for visitors to follow.
Most of the time, direct traffic enters your site because the visitor has manually typed in the URL of your website. This happens when someone has book marked your site or when customers enter your site through a log in screen.
This appears to be the holy grail of website traffic.
Visitors find your site through a search engine such as Google or Bing. Organic traffic is directly related to SEO. High ranking in Google for using rich keywords drives organic traffic to your website.
So How Do You Get Organic Traffic To Your Site?
- content, content, content
- consistent, regular blogging
- competitive keywords
- Have I mentioned content?
Why Is It So Important To Understand Traffic To Your Website?
- having a handle on your website's traffic is essential if you want to achieve optimization
- understanding your audience (traffic) helps you write better content
So there you have it folks. Mission accomplished!