2020's Favorite Brands

Last Update: March 06, 2020

Ever want to get a better understanding of what's working for your target audience?

There's an awesome free tool here that allows you to see what brands are up or down by demographics that cover gender, income and ages.

It's really interesting to play around with it and see how different big brands from Amazon to Apple, Netflix, Costco are showing up for people.

As affiliate marketers it's a great way to get a quick overview of what's popular with different groups so it's easier to target and create content accordingly.

You can check it out here under the Brand Intimacy Study here at https://mblm.com

It was interesting to see who's winning and whose losing market share in the different categories.

Apple was number one with GenX (ages of 35 - 54) and they were also big fans of Amazon and Netflix. Walmart and Nike were in their top ten as well as Fiat, Jeep and Ford.

Baby Boomers are a huge market that controls almost 70% of disposable income in the United States were fans of Hershey's, Pillsbury, Kellogg's and Pepsi. Those choices were a polar opposite to the younger groups. The top five brands for Boomers were Amazon, Toyota, Apple, Costco and Macy's.

There's some significant differences in brand choices in the generations and as a marketer it's a good idea to be aware of what is resonating with your target audience.

What do you think?

Do you try to target different markets in your offers or just put it out there and let your audience land organically?

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Carson2 Premium
Hmm? We'll look into it.
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judym Premium
Quick easy resource for sure.
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JeffreyBrown Premium
I might have to check it out, Judy! Thanks for sharing and have a GREAT weekend!
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judym Premium
Thanks so much, hope it can be useful at sometime. Have an awesome weekend!
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JeffreyBrown Premium
I'm sure it will, Judy!

Enjoy your weekend!
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HildeRegine Premium Plus
Interesting tool! I have to look into it just out of curiosity :)
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judym Premium
Thanks, depending on what you create it can be helpful. :)
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Debbi26 Premium
Very interesting. I can concur with all the Baby Boomer brands too. :-)

~Debbi
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judym Premium
Thanks Debbi! It was really interesting to play with both the age and gender demographics. Amazing how much of a difference they make in brand preferences.

Judy
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adreyna Premium
That sounds like a very interesting tool to checkout. Thanks for sharing.
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judym Premium
Thanks, it really is worth a look. Hope it's helpful!

Judy
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