2020's Favorite Brands

byjudym

2.7K followers

6 years ago

Ever want to get a better understanding of what's working for your target audience?

There's an awesome free tool here that allows you to see what brands are up or down by demographics that cover gender, income and ages.

It's really interesting to play around with it and see how different big brands from Amazon to Apple, Netflix, Costco are showing up for people.

As affiliate marketers it's a great way to get a quick overview of what's popular with different groups so it's easier to target and create content accordingly.

You can check it out here under the Brand Intimacy Study here at https://mblm.com

It was interesting to see who's winning and whose losing market share in the different categories.

Apple was number one with GenX (ages of 35 - 54) and they were also big fans of Amazon and Netflix. Walmart and Nike were in their top ten as well as Fiat, Jeep and Ford.

Baby Boomers are a huge market that controls almost 70% of disposable income in the United States were fans of Hershey's, Pillsbury, Kellogg's and Pepsi. Those choices were a polar opposite to the younger groups. The top five brands for Boomers were Amazon, Toyota, Apple, Costco and Macy's.

There's some significant differences in brand choices in the generations and as a marketer it's a good idea to be aware of what is resonating with your target audience.

What do you think?

Do you try to target different markets in your offers or just put it out there and let your audience land organically?