MSc complete. Back to business.

Now I fly under the radar here in WA for the most part so most of you wont be aware that I work in biodiversity conservation. For several years now I have also been enrolled as a part-time distance-learning student at Manchester Metropolitan University on a Master of Science (MSc) course in Biological Recording and Ecological Monitoring. Balancing working fulltime and studying has been a real challenge but so incredibly rewarding and I have learned so much. It really has helped me be so much better at my job, which basically entails caring for the myriad other species with which Homo sapiens share the planet, as well as all the ecosystem services that nature provides us with.

I just logged in to check the results of my final project and was delighted to see that I have officially completed the MSc course and will graduate with a distinction. I am really pleased, not only with the result, but also because I can now look forward to investing more time in other endevours, particularly my online business. I celebrated by commiting to my business by immediately renewing my WA Premium membership for a year.

I think that I have finally cracked the major problem that has constantly plagued my efforts to earn money online, the 'niche'. I have made some money online in the past, but I really had no passion for the niches I was involved with, so it was never going to be sustainable. Now I think that I have finally found the perfect niche for me, one that is not only profitable (well, reasonably profitable if I do it right) but also one that I will love being involved with. I think I can really add value to this niche and do so by being completely myself and pouring all my passion and wierdness into my content, and thats a gamechanger.

I am super excited to be able to dedicate a decent amount of time to a business that I know I am just going to love working on, and its going to be so much fun being on the journey with all you wonderful fellow WA members.

Its taken me so long to figure out what the right niche for me is, and experience has taught me that I am someone that has to follow my passions. That said, we all need to earn a living. I would say the importance ratio of passion:profitability for me has settled on about 80:20, so way in favour of passion. I am just not that motivated by money (trust me, no one works in conservation for the money), there has to be more, I need to feel the fire in my belly.

It would be great to hear how you all feel about the niches you are currently focusing on. Was your descision guided mostly by profit, passion or was it more of a balance of the two? Do you think you have found your perfect niche? or perhaps are you still searching? Please let me know in the comments below. If you are having trouble finding your perfect niche maybe the community here can help you on your journey.

Best wishes and thanks for reading.

Jon