Please Stop...My Eyes Are Bleeding

Last Update: September 20, 2012
Let's talk about content writing for a little bit.

There's something that I run into every single day surfing around the web and to be honest it kind of makes me sad.

You find this really cool website and the author has a ton of cool things to say.

There's only one problem...

All the content on the site is crafted in such a way
that it can barely be read because there is absolutely
no space to give the eyes a break and it is almost
impossible to keep reading even though you know
somewhere in that giant wall of text is some really
great information, maybe a good joke or at minimum
a really cool story. The author does not realize that
people are going to have to read what he has written
it it is virtually impossible.

I move on to get my information somewhere else because after about 2 minutes I feel like my eyes are bleeding from the strain.

White space is very important in content writing.
  1. It is much easier on the eyes.
  2. It is certainly easier for the reader to take in everything you have to say if it is written in small bursts.
  3. You can actually use the breaks to convey emotion or provoke thought process in your readers.
Ask a short question and end it with a ... instead of a question mark.

Leave it sit out there on a line by itself as to say to your reader "think about that for a second" then continue on to answer the question for them.

As writers this is something we need to practice every time we write.

Just a small tip that will make a huge difference.
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jpnetco Premium
Great tip and reminder, thanks joniki
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Kyle Premium
I DON'T KNOW WHAT TO THINK OF THIS ALL I KNOW IS THAT I REALLY LIKE TO WRITE IN ALL CAPS. EVEN THOUGH IT IS NOT ALL THAT READABLE IT MAKES ME FEEL AS THOUGH I AM POWERFUL, UNDERSTAND? I ALSO DON'T LIKE TO PUT SPACES IN MY CONTENT BECAUSE WHITE SPACE ALWAYS ENDS UP TAKING VALUABLE SPACE IN WHICH I COULD PUT MY BIG BLOCK TEXT WRITING. THANK YOU FOR THE WONDERFUL POST, I AM HOPING IT WILL REGISTER WITH MANY FOLKS HERE AT WA!
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joniki Premium
Why are you always yelling at me? <sob>
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ThomasPaul Premium
lol...
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gmee Premium
Heh. I see a lot of Facebook posts that are all in caps.
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Kyle Premium
I see lots of comments here like this...very tough to read. I usually give up within the first sentence.
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reefswimmer Premium
Gosh, Kyle, you are so funny ! I love how you teach by example.
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Stormy1990 Premium
I use all caps in online gaming forums if I want to emphasize something or scream something out loud like...

HELLO FANAZ!!

or...

WAIT! I HAVE A PHONE CALL!

...which usually ends up with me being shot :(

Gotta learn to multitask. :D
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Kyle Premium
Yeah, it is ok to use in certain scenarios to emphasize words or small phrases, but don't use an entire block of it like I have above.
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Thanks for the tip . I'm one of thews kind of writers

PAUSE

MORE PAUSE

Now I see the light Thank you
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joniki Premium
I know it can be difficult as we tend to get wrapped up in just getting the words out. It comes from having a passion for something.

When I first started I had someone tell me to go ahead and write it in one big paragraph initially then go back and break it up with space. After awhile I just naturally started writing with space.

Think about it like having a conversation. One big long paragraph would be like talking, talking, talking without giving the other person a chance to get a word in.
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Thank you

I just went back to the blog and just did exactly what your tip advised me to do .

it looks much better . .:)
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I have a brother like that, whew!
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gud Premium
Thank you very much. i've been working on this, but you have just confirmed i am on the right track.
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joniki Premium
It's just like anything else in life. Enough practice will make it common place.
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yessharon Premium
This is a good tip. Make your writing easy to read and scan.
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joniki Premium
That's exactly right and many people do tend to just scan. If your links are placed in breaks throughout your content they will stand out as well.
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