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INSIGHTS2 MIN READ

Please Stop...My Eyes Are Bleeding

joniki

Published on September 21, 2012

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

Let's talk about content writing for a little bit.
There's something that I run into every single day surfing around the web and to be honest it kind of makes me sad.
You find this really cool website and the author has a ton of cool things to say.
There's only one problem...
All the content on the site is crafted in such a way
that it can barely be read because there is absolutely
no space to give the eyes a break and it is almost
impossible to keep reading even though you know
somewhere in that giant wall of text is some really
great information, maybe a good joke or at minimum
a really cool story. The author does not realize that
people are going to have to read what he has written
it it is virtually impossible.
I move on to get my information somewhere else because after about 2 minutes I feel like my eyes are bleeding from the strain.
White space is very important in content writing.
  1. It is much easier on the eyes.
  2. It is certainly easier for the reader to take in everything you have to say if it is written in small bursts.
  3. You can actually use the breaks to convey emotion or provoke thought process in your readers.
Ask a short question and end it with a ... instead of a question mark.
Leave it sit out there on a line by itself as to say to your reader "think about that for a second" then continue on to answer the question for them.
As writers this is something we need to practice every time we write.
Just a small tip that will make a huge difference.

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